dis·count

(dĭs′kount′, dĭs-kount′)

tr.v. dis·count·ed, dis·count·ing, dis·counts

a. To sell or offer for sale at a reduced price: discounting all merchandise.

b. To reduce in quantity or value: discount a price.

2. To deduct or subtract from a cost or price: discounted 30 dollars off the price of the coat.

a. To determine the present value of (a future payment or series of payments).

b. To price (a bond or other debt security) at a reduction to its face value, especially in place of a coupon.

a. To disregard or doubt (something) as being exaggerated or untrustworthy: discount a rumor.

b. To underestimate the significance or effectiveness of; minimize: I made sure in my report not to discount your accomplishments.

5. To anticipate and make allowance for; reckon with in advance.

n. (dĭs′kount′)

1. A reduction from the full or standard amount of a price or value.

2. The amount by which the face value of a bond or other debt security exceeds its market price.

adj. (dĭs′kount′)

1. Offering products or services for sale at low or reduced prices: a discount retailer; a discount airline.

2. Sold or offered for sale at a low or reduced price: discount merchandise.

3. Reduced in quantity or value: discount airfares.

4. Priced below face value, especially in place of a coupon: a discount bond.

[Alteration (influenced by dis- count) of French décompter, from Old French desconter : des-, away; see dis- + conter, to count; see count¹.]

dis′count′a·ble adj.

dis·count′er n.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

discounter

(ˈdɪskaʊntə)

1. (Commerce) another name for discount store

2. (Commerce) any business that provides a given service or product at a discounted price, esp one that threatens the market share of previous sector leaders

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

ThesaurusAntonymsRelated WordsSynonymsLegend:

Noun

discounter - a sales outlet offering goods at a discounted price

discount house, discount store, wholesale house

mercantile establishment, outlet, retail store, sales outlet - a place of business for retailing goods

discount chain - a chain of discount stores

Translations

discompteur escompteur soldeur

discounter

[ˈdɪskaʊntə^r] n (= organization) → discounter m, discounteur mdiscount house n

(= bank) → banque f d'escompte

= discount storediscount rate n → taux m de remisediscount store discount house n → magasin m de discount

Collins English/French Electronic Resource. © HarperCollins Publishers 2005

discounter

n (= Comm) → Discounter m

Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007

Mentioned in

References in classic literature

Nor did he trouble his borrowers with abstract calculations of figures, or references to ready-reckoners; his simple rule of interest being all comprised in the one golden sentence, 'two-pence for every half-penny,' which greatly simplified the accounts, and which, as a familiar precept, more easily acquired and retained in the memory than any known rule of arithmetic, cannot be too strongly recommended to the notice of capitalists, both large and small, and more especially of money-brokers and bill- discounters. Indeed, to do these gentlemen justice, many of them are to this day in the frequent habit of adopting it, with eminent success.

View in context

Time-poor shoppers represent a good discounter target but not for fashion goods.

The six shopping worlds of baby boomers

* The growth of the food multiples is still taking place -- particularly important are Sainsbury, Tesco, Argyll (including Safeway, Presto and Lo Cost), Asda and the discounter Kwik Save.

The new food discounters: are they a threat to the major multiples?

Nearly half of all households now shop at a discounter every month, up from 40% two years ago.

ECONOMY TODAY

But Littler said the discounters could still do better, with 15% of shoppers claiming they would never buy fresh meat or fish from a discounter, while 11% would never buy fruit & veg.

Aid! and Lidl increasingly pulling in posher shoppers

Fellow discounter and last year's winner Lidl came second at PS28.13, followed by Morrisons (PS29.12) and Aldi (PS32.06).

Feed eight at Christmas for just PS2.66 each

Sainsbury's is fighting back by investing in Netto's return to the UK, four years after the Danish discounter sold up here.

STORES GET A SUPERMARKET CLEAN SWEEP; CITY DESK

This month it fought back with a new campaign as "Britain's Biggest Discounter", slashing costs on hundreds of items and launching 350 new products.

Thriving at Tesco

The biggest discounter in Stoll's area is K mart, although a deep discount drugstore is opening.

Mass merchandisers eat into food sales

Yet again, a discounter has beaten the big four to the punch.

Lidl first off the blocks with simple, savvy Christmas ad

The retailer experienced an increase in footfall as a result of a growing acceptance of the discounter concept, fuelled by an erosion of the negative perception in terms of product quality.

Aldi and Lidl's global expansion strategies

The discounter said it would increase the temperature-controlled space at each of its eight depots by 20% in order to increase capacity for fresh and chilled lines.

Lidl makes extra room for fresh products in its depots as sales soar