hard sell

hard sell

n.

1. An aggressive, high-pressure method of method of selling or promotion.

2. A product, plan, or concept that people are reluctant to buy or accept: A curfew is a hard sell to college students.

3. A person or group that resists pressure to buy or agree to something.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

hard sell

n

(Commerce) an aggressive insistent technique of selling or advertising. Compare soft sell

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

hard′ sell′

n.

a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell).

[1950–55, Amer.]

Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.

hard sell

, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.

See also related terms for subtle.

Farlex Trivia Dictionary. © 2012 Farlex, Inc. All rights reserved.

Thesaurus

Noun

1.

hard sell - forceful and insistent advertising publicizing, advertising - the business of drawing public attention to goods and services

Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.

Translations

vendita aggressiva

hard sell

n (Comm) → tecnica aggressiva di vendita
I don't like his hard sell approach → non mi piace quel suo approccio così aggressivo

Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995