AT&T's spots featuring tots have struck a chord with Stateside viewers, in part because of their cuteness, but also because of their next-gen media message; however, as Brian Steinberg wrote in the May 14 issue (Be Very Afraid: AT&T Spot Offers Glimpse of Next-Gen Viewing), one of AT&T's most recent ads foreshadows a frightening prospect: relentless, mind-numbing
multitasking. Amid studies, data and gut reactions, Steinberg's story gave rise to a swath of differing comments.
In fact, 70% thought they were above average at
multitasking, which, the researchers pointed out, is statistically impossible.
Health care professionals are now questioning the previously celebrated notion of the
multitasking master quite rigorously as study after study concludes that
multitasking is virtually impossible, resulting only in reduced brainpower, lack of mental absorption, frustration, anxiety and stress.
Wait a minute, is the ability to perform multiple tasks well the same as
multitasking? Let's examine that a little closer.
People are better at some types of
multitasking than they are at others, according to a study from Ohio State University, Columbus, that has implications for distracted drivers.
Methods Machine Tools, Inc., a supplier of precision machine tools and automation, has introduced the Nakamura-Tome NTY3-250
Multitasking Turning Center.
14, 2019 (HealthDay News) --
Multitasking is equally taxing for women and men, according to a study that challenges the popular notion that women are better at it.
But legislation won't proscribe all situations in which
multitasking is unwise; you need to self-regulate.