per·suade

(pər-swād′)

tr.v. per·suad·ed, per·suad·ing, per·suades

To cause (someone) to accept a point of view or to undertake a course of action by means of argument, reasoning, or entreaty: "to make children fit to live in a society by persuading them to learn and accept its codes" (Alan W. Watts). See Usage Note at convince.

[Latin persuādēre : per-, per- + suādēre, to urge; see swād- in Indo-European roots.]

per·suad′a·ble adj.

per·suad′er n.

Synonyms: persuade, induce, prevail, convince
These verbs mean to succeed in causing a person to do or consent to something. Persuade means to win someone over, as by reasoning or force of personality: Nothing could persuade her to change her mind. To induce is to lead, as to a course of action, by means of influence or persuasion: "Pray what could induce him to commit so rash an action?" (Oliver Goldsmith).
One prevails on somebody who resists: "He had prevailed upon the king to spare them" (Daniel Defoe).
To convince is to persuade by the use of argument or evidence: The salesman convinced me that the car was worth the price.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

per•suad•er

(pərˈsweɪ dər)

n.

1. one that persuades.

2. Slang. something, as a gun, used to coerce.

[1530–40]

ThesaurusAntonymsRelated WordsSynonymsLegend:

Noun

persuader - someone who tries to persuade or induce or lead on

inducer

communicator - a person who communicates with others

lobbyist - someone who is employed to persuade legislators to vote for legislation that favors the lobbyist's employer

Svengali - someone (usually maleficent) who tries to persuade or force another person to do his bidding

coaxer, wheedler - someone who tries to persuade by blandishment and coaxing

Translations

persuader

n → Überredungskünstler(in) m(f); the hidden persuaders → die geheimen Verführer

Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007

Mentioned in

References in classic literature

After a fourth persuader, he drifted into it himself, in a quite simple and natural way:

View in context

But for that gentle persuader they must have tossed, unsoothed, the night through; for the whiskey was for me.

View in context

Measuring the perceptions that participants have of the context would be a helpful next step in determining in a more systematic manner the elements of the scenarios that interact with the connector, persuader, and maven scales to affect argumentation strategies.

Do superdiffusers argue differently? An analysis of argumentation style as a function of diffusion ability

These strategies are also designed to help fundraisers overcoming initial fears over asking friends and strangers for money, and how to ultimately become a "master persuader."

Yours for the asking; an indispensable guide to fundraising and management

A second role of communication in government is that of the salesman or persuader. Rubin argues that the most neglected aspect of public administration is salesmanship.

Open channels: governments have developed ways to communicate with the public. The challenge now is to help citizens find a nonconfrontational way to talk to their governments

In part, this may help the reader recognize that the graphic is in fact an ad, but the inclusion of the words are also a call to action and statistically proven to be an irrestible persuader.

To "click here" or not to "click here"--that is the question

And it is getting results--not, as some have claimed because of events in Iraq, but rather because American diplomats are seeking once again to return the United States to its rightful role as a persuader, not just enforcer.

Turns out diplomacy works

Even if (1) at times its language is technical and abstract and at other times its narrative becomes repetitive, (2) one might wish for more quantitative verification of the author's conclusions (for example, regarding the importance of the novel), and (3) one might wish for more discussion of the differences on theological ideas as opposed to the methods of communicating those ideas--and indeed of how the differences over the importance of the ideological differences impacts the communications methodology of the persuader, nevertheless the book is a noteworthy contribution.

Authority and Reform: Religious and Educational Discourses in Nineteenth-Century New England Literature

The use of specific, rather than general, feedback by the persuader is also more valuable to the musician.

How teachers can help

"Both the 240-mm Persuader and the 155-mm Long Tom artillery battalions promoted the idea of "sniping" (deploying a single gun detachment forward, usually just behind the infantry battalions in action, to engage targets deep in enemy territory that had been identified from aerial photos).

Mixed bag

Tony Lewis, CBE, is a consummate persuader. Affable, friendly with an eye for detail, some say the former England cricket captain should have been knighted for bringing the Ryder Cup to Wales in 2010.

A man of many roles and talents; In focus: Tony Lewis

Persuasion apparently distributes responsibility between the persuader and the persuaded.

TOWARD AN ETHICS OF PERSUASIVE TECHNOLOGY