According to Hypothesis 4', the greater the internal uncertainty, the higher the likelihood the steamship line would rely on an integrated sales force. The monitoring of trends, one measure deemed by industry executives to represent internal uncertainty, was significant and in the right direction.
Power, Wards and Stratecasts, Hanks cites the information he and Waupaca's sales force gather from customer interaction as critical to Waupaca's success.
The group blamed the widening losses on costs of increasing its sales force, a drawn-out legal battle with insurer Lincoln National and higher than expected costs integrating Lincoln's sales force which had been disbanded into its own.
Recent technology innovations include a wireless Palm-based sales force automation product for today's mobile sales force, as well as a transportation management system utilizing digital maps to optimize vehicle routing and scheduling.
Ordinarily, there is tension between the performance expectations a company assigns its sales force and what the sales people themselves consider to be reasonable sales targets.
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