Several factors have been studied as determinants of consumer influence as connected to CRM efforts as modifiers including gender (Meijer &
Schuyt, 2005; Moosmayer & Fuljahn, 2010); size of donation (Subrahmanyan, 2004; Moosmayer & Fuljahn, 2010; Van den Brink, Schroder, & Pauwels, 2006; Cheron, Kohlbacher, & Kusuma, 2012); duration of CRM campaign (Cheron, Kohlbacher, & Kusuma, 2012; Van den Brink, Schroder, & Pauwels, 2006; Till & Nowak, 2000); and consumer involvement/experience with cause (Van den Brink, Schroder, & Pauwels, 2006; Cheron, Kohlbacher, & Kusuma, 2012; Barone, Norman, & Miyazaki, 2007, Alcaniz et al., 2010).