For a second, NACDS has scheduled an additional board of directors meeting around the Total Store Expo, in the belief that the board's presence will further simonize the event and thus attract a larger number of retailers and suppliers.
Denied its distinctions as art, art becomes a democracy of attention in which basic binomial patterns of sameness and difference are key: birdcall, Simonize, nitid, fee.
Yorn emerges here as a major songwriting talent, shining on cuts like Murray - a song about Brian Wilson's father - the acoustic melancholy of EZ and deliciously dark love song Simonize.
Mark Haglund, vice president of marketing for First Brands, marketer of STP products, Prestone and Simonize, says his company is directing a big part of its advertising at women, for the first time.
Among auto chemicals manufacturers, First Brands, with Prestone, STP and Simonize, is maintaining its position as the category advertising leader during high-profile sporting events such as NFL football, according to Marketing Vice President Rick Bowen.
To further simonize the newly integrated meeting, initially called the Total Store Expo, the association will attempt to further broaden its appeal by involving many of the grocery categories that have until now been pretty much the exclusive terrain of FMI.
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