At the tabletop show this week, Lifetime Brands is launching a seven-figure marketing campaign called Sterling 365, with the goal of significantly increasing
sterling-silver flatware sales and changing consumer perceptions about silver.
Oriented Plane, 2003, a curtain created out of tiny
sterling-silver balls and aligned along an east-west axis, evoked (and upgraded) the plastic bead curtains found in love dens.
Here's a swanky way to chill in Scottsdale, Arizona, Order a martini from room service at the Phoenician, and the attendant arrives with a setup that includes
sterling-silver shakers, gin or vodka, vermouth misters, chilled glasses, and an ice bucket, then shakes or stirs your favorite martini to order while you lounge around in a signature resort robe, Cosmopolitan or appletini?
Each profile is available in two finishes: Mahogany with gold-leaf trim and Ivory with
sterling-silver trim.
NEW YORK-The rapid increase in silver prices over the past year has not dampened retail sales of
sterling-silver flatware.
This is a 2 1/2-inch profile (W58) with genuine
sterling-silver leaf gilded over two unique compositions.
NEW YORK-Bloomingdale's unveiled "The Art of the Italian Silversmith" in its sixth-floor gallery here, showcasing hand-crafted
sterling-silver tableware and giftware from the country's premier designers.
Designer Vera Wang has signed a licensing agreement with silver manufacturer Syratech to produce a line of branded
sterling-silver, silverplate and stainless-steel flatware as well as
sterling-silver giftware.
Bial said he also expects to see an increase in the
sterling-silver business.
Diners can thus bargain or bribe one another for the black or blue O-rings, a rosewood acorn finial, or a
sterling-silver or 22-karat-gold rose finial.
NEW YORK-Unlike dinnerware patterns, the top 10
sterling-silver flatware patterns have remained relatively the same throughout the years, with one or two exceptions.
The retailer is aggressively pursuing the upstairs gift business with
sterling-silver flatware, crystal and holloware "to keep us different and unique from others, but not at the expense of the gilded business," said Laneve.