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activewear |
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When Bloomingdale's and Saks Fifth Avenue put snowboarding
clothes in their store windows a few weeks ago, it was a clear sign that
serious activewear had entered the mainstream. Today, retailers like lucy activewear, a
Portland-based company that specializes in flattering, functional and
stylish activewear for women, are donating proceeds from clothing sales
to a variety of local and national charities, a practice which plays an
unexpectedly large part in women's purchasing decisions. In the activewear business, we are seeing prices stabilize and
freight promotions decline, and have focused our marketing strategies to
drive sales of higher margin goods. |
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activewear - attire worn for sport or for casual wear
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activewear
