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admass

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ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.admass - the segment of the public that is easily influenced by mass media (chiefly British)admass - the segment of the public that is easily influenced by mass media (chiefly British)
populace, public, world - people in general considered as a whole; "he is a hero in the eyes of the public"
Britain, Great Britain, U.K., UK, United Kingdom, United Kingdom of Great Britain and Northern Ireland - a monarchy in northwestern Europe occupying most of the British Isles; divided into England and Scotland and Wales and Northern Ireland; `Great Britain' is often used loosely to refer to the United Kingdom


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In his next chapter, Priestley visits an American football game in the hope that "sport could escape this admass influence" and finds, instead, that "men get together in corners to thrash the subject to death; impassioned voices on the radio described last Saturday's games, speculated about next Saturday's games .
One pathway among many through the history of our future is via the transformations of human needs and desires by the admass process -- in this case via the hothouse growth of the global `sweet tooth'.
 
 
 
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