adspeak

adspeak

(ˈædspiːk)
n
(Marketing) informal the kind of language or jargon used in advertising or in advertisements
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References in periodicals archive ?
The study also found that a good 15 per cent of the respondents made a purchase on the basis of a radio ad or jingle which, in adspeak, is an impressive figure, and says volumes about the effectiveness of radio as a tool for marketing.
You become a copywriter because you want to make money working as "a creative"--that's a noun in adspeak for people who make ads.
Prior to coming to Qatar, she had a company in Manila, ADSPEAK Advertising, which offers shirt printing, graphic designing and signage making.
His firm, Insight Research Group, located in trendy Tribeca, studies consumer behavior and uses the information to help companies and organizations forge and communicate their identities--in adspeak, to "brand" themselves.
If such adspeak were accepted literally ("Best," "Unique," "New"), it would sell, other things being equal.
Advertising and marketing have been the sectors traditionally blamed for creating such terms as viral marketing or permission marketing and inevitably these terms now have their own buzzword - adspeak.
Competitive salary: In employment adspeak, it means the company has no intention of paying you any more than any other company, and probably even less.