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intr.v. ad·vert·ed, ad·vert·ing, ad·verts
1. To turn attention. Used with to: The board next adverted to compensation issues.
2. To call attention; refer. Used with to: He adverted to the problem in the opening paragraph.
[Middle English adverten, from Old French advertir, to notice, from Latin advertere, to turn toward; see adverse.]
n. Chiefly British
(Marketing) informal Brit short for advertisement
(foll by: to) to draw attention (to); refer (to)
[C15: from Latin advertere to turn one's attention to. See adverse]
1. to remark or comment; refer (usu. fol. by to): He adverted briefly to the news of the day.
2. to turn the attention (usu. fol. by to): The committee adverted to the business at hand.
[1375–1425; late Middle English < Old French a(d)vertir « Latin advertere to pay attention =ad- ad- + vertere to turn]
[1860; by shortening]
Past participle: adverted
short for advertisement. I saw your advert in yesterday's newspaper.
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|Noun||1.||advert - a public promotion of some product or service|
direct mail - advertising sent directly to prospective customers via the mail
preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future
promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
mailer - an advertisement that is sent by mail
broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
teaser - an advertisement that offers something free in order to arouse customers' interest
top billing - the advertisement of a star's name at the top of a theatrical poster
|Verb||1.||advert - give heed (to); "The children in the audience attended the recital quietly"; "She hung on his every word"; "They attended to everything he said"|
listen - hear with intention; "Listen to the sound of this cello"
fixate - pay attention to exclusively and obsessively; "The media are fixating on Princess Diana's death"
|2.||advert - make a more or less disguised reference to; "He alluded to the problem but did not mention it"|
|3.||advert - make reference to; "His name was mentioned in connection with the invention"|
have in mind, think of, mean - intend to refer to; "I'm thinking of good food when I talk about France"; "Yes, I meant you when I complained about people who gossip!"
commend, remember - mention as by way of greeting or to indicate friendship; "Remember me to your wife"
speak of the devil - mention someone's name who just then appears
remember - mention favorably, as in prayer; "remember me in your prayers"
quote, cite - refer to for illustration or proof; "He said he could quote several instances of this behavior"
touch on - refer to or discuss briefly
invoke, appeal - cite as an authority; resort to; "He invoked the law that would save him"; "I appealed to the law of 1900"; "She invoked an ancient law"
namedrop - refer to people that one assumes one's interlocutors admire in order to try to impress them
bring up, raise - put forward for consideration or discussion; "raise the question of promotions"; "bring up an unpleasant topic"
cross-refer - refer from one entry to another, as in catalogues, books, and lists