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 (ăd′vər-tīz′mənt, ăd-vûr′tĭs-, -tĭz-)
1. The act of advertising.
2. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.


(ədˈvɜːtɪsmənt; -tɪz-) or


(Marketing) any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc. Shortened forms: ad or advert


(ˌæd vərˈtaɪz mənt, ædˈvɜr tɪs mənt, -tɪz-)

1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, esp. in print.
3. the action of making generally known.


- From advertir, Old French for "to notice," and ultimately from Latin advertere, "to turn toward."
See also related terms for notice.


1. 'announcement'

An announcement is a public statement giving information about something.

The government made a public announcement about the progress of the talks.
The announcement gave details of small increases in taxes.
2. 'advertisement'

An advertisement is an item in a newspaper, on television, on the internet, or in a public place, which tries to persuade you to buy something, or which gives you information about an event or job vacancy.

He bought the game after seeing an advertisement on TV.
They placed an advertisement for a sales assistant.

The abbreviated forms advert (in British English) and ad are also commonly used.

The advert is displayed at more than 4000 sites.
The agency is running a 60-second TV ad.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.advertisement - a public promotion of some product or serviceadvertisement - a public promotion of some product or service
direct mail - advertising sent directly to prospective customers via the mail
preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future
promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
mailer - an advertisement that is sent by mail
newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper
commercial, commercial message - a commercially sponsored ad on radio or television
broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
teaser - an advertisement that offers something free in order to arouse customers' interest
top billing - the advertisement of a star's name at the top of a theatrical poster


noun advert (Brit. informal), bill, notice, display, commercial, ad (informal), announcement, promotion, publicity, poster, plug (informal), puff, circular, placard, blurb She recently placed an advertisement in the local paper.


A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
Informal: pitch, plug.
Slang: hype.
publicitéréclamemessage publicitaire
quảng cáo


A. Nanuncio m (for de) to put an advertisement in a newspaperponer un anuncio en un periódico
it's not much of an advertisement for the placeno dice mucho en favor de la ciudad/del hotel
B. CPD advertisement column N (Brit) → columna f or sección f de anuncios
advertisement rates NPLtarifas fpl de anuncios


[ədˈvɜːrtɪsmənt] n (gen)publicité f; (in classified ads)petite annonce f
an advertisement for sth (for product)une publicité pour qch
to be a good advertisement for sth (mainly British)être une bonne publicité pour qch


[, (US)]
(Comm) → Werbung f, → Reklame f no pl; (esp in paper) → Anzeige f; TV advertisementsdie Werbung or Reklame im Fernsehen; 70% of the magazine is made up of advertisementsdie Zeitschrift besteht zu 70% aus Anzeigen or Werbung or Reklame; he is not a good advertisement for his schooler ist nicht gerade ein Aushängeschild für seine Schule
(= announcement)Anzeige f; to put or place an advertisement in the paper (for somebody/something)eine Anzeige (für jdn/etw) in die Zeitung setzen, (für jdn/etw) in der Zeitung inserieren


[ədˈvɜːtɪsmənt] n (Comm) → réclame f inv, pubblicità f inv; (on TV) → spot m inv; (in classified ads) → inserzione f, annuncio
to put an advertisement in the paper → mettere un annuncio sul giornale
an advertisement for soap → la réclame or la pubblicità di un sapone


(ˈӕdvətaiz) verb
to make (something) known to the public by any of various methods. I've advertised (my house) in the newspaper; They advertised on TV for volunteers.
advertisement (ədˈvəːtismənt) , ((American) ӕdvərˈtaizmənt) noun
(also ad (ӕd) , advert (ˈadvəːt) ) a film, newspaper announcement, poster etc making something known, especially in order to persuade people to buy it. an advertisement for toothpaste on television; She replied to my advertisement for a secretary.
ˈadvertiser noun
a person who advertises.


إِعْلان inzerát reklame Anzeige διαφήμιση anuncio, publicidad mainos publicité oglas pubblicità 広告 광고 advertentie annonse ogłoszenie anúncio рекламное объявление reklamannons การโฆษณา reklam quảng cáo 广告
References in classic literature ?
The fact to be in possession of was therefore that his old friend, the youngest of several daughters of a poor country parson, had, at the age of twenty, on taking service for the first time in the schoolroom, come up to London, in trepidation, to answer in person an advertisement that had already placed her in brief correspondence with the advertiser.
They make a great feature of showing strangers through the packing plants, for it is a good advertisement.
The old gentleman read this advertisement from end to end in a low voice, as if he were studying it.
Observe how we will turn this seeming disaster into an advertisement; an advertisement for our soap; and the biggest one, to draw, that was ever thought of; an advertisement that will transform that Mount Washing- ton defeat into a Matterhorn victory.
But now, at last, on a flaming June day, she found herself happy; her tedious wait was ended; her year-worn advertisement had been answered; and not by a village applicant, no, no
On it stood the sacred, the adored, the long-desired object; almost as beautiful, and nearly half as large as the advertisement.
You must enclose the advertisement and the money to pay for it under a cover directed to the editor of the Herald; you must put it, the first opportunity you have, into the post at Lowton; answers must be addressed to J.
Consequently the advertisement was withdrawn at a dead loss - for as to sherry, my poor dear mother's own sherry was in the market then - and ten years afterwards, the caul was put up in a raffle down in our part of the country, to fifty members at half-a-crown a head, the winner to spend five shillings.
To think that they went to the expense of, an advertisement in the Revue Theatrale
The grocer ran his finger down the advertisement column of his newspaper--"Lost, stolen or strayed, 10s.
Greatly encouraged, they prepared a little circular which was the first advertisement of the telephone business.
The shop, the advertisement, traffic, all that commerce which constitutes the body of our world, was gone.