advertising


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ad·ver·tis·ing

 (ăd′vər-tī′zĭng)
n.
1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
2. The business of designing and writing advertisements.
3. Advertisements considered as a group: This paper takes no advertising.

advertising

(ˈædvəˌtaɪzɪŋ) or

advertizing

n
1. (Marketing) the promotion of goods or services for sale through impersonal media, such as radio or television
2. (Marketing) the business that specializes in creating such publicity
3. advertisements collectively; publicity

ad•ver•tis•ing

(ˈæd vərˌtaɪ zɪŋ)

n.
1. the act or practice of offering goods or services to the public through announcements in the media.
2. paid announcements; advertisements.
3. the profession of planning, designing, and writing advertisements.
[1520–30]

Advertising

 

See Also: BUSINESS

  1. Commercials on television are similar to sex and taxes; the more talk there is about them the less likely they are to be curbed —Jack Gould, New York Times, October 20, 1963
  2. Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does —Stewart Henderson Britt, New York Herald-Tribune, October 30, 1956
  3. A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable —Bernice Fitz-Gibbon
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.advertising - a public promotion of some product or serviceadvertising - a public promotion of some product or service
direct mail - advertising sent directly to prospective customers via the mail
preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future
promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
mailer - an advertisement that is sent by mail
newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper
commercial, commercial message - a commercially sponsored ad on radio or television
broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
teaser - an advertisement that offers something free in order to arouse customers' interest
top billing - the advertisement of a star's name at the top of a theatrical poster
2.advertising - the business of drawing public attention to goods and servicesadvertising - the business of drawing public attention to goods and services
business enterprise, commercial enterprise, business - the activity of providing goods and services involving financial and commercial and industrial aspects; "computers are now widely used in business"
hard sell - forceful and insistent advertising
soft sell - suggestive or persuasive advertising
circularisation, circularization - circulating printed notices as a means of advertising

advertising

noun promotion, marketing, plugging (informal), hype, publicizing, pushing (informal) money from advertising and sponsorship
Quotations
"You can fool all the people all the time if the advertising is right and the budget is big enough" [Joseph E. Levine]
"Promise, large promise, is the soul of an advertisement" [Dr. Johnson]
"Advertising is the greatest art form of the twentieth century" [Marshall McLuhan Interview in Advertising Age]
"Advertising is a racket, like the movies and the brokerage business" [F.Scott Fitzgerald Letter to his daughter, Frances Scott Fitzgerald]

advertising

noun
The act or profession of promoting something, as a product:
Translations
inzerce
reklame
mainonta
oglašavanje
広告すること
광고
oglaševanje
reklam
ธุรกิจโฆษณา
việc quảng cáo

advertising

[ˈædvətaɪzɪŋ]
A. N
1. (= business) → publicidad f
my brother's in advertisingmi hermano se dedica a la publicidad
2. (= advertisements collectively) → anuncios mpl
B. CPD advertising agency Nagencia f de publicidad
advertising campaign Ncampaña f publicitaria
advertising manager Njefe/a m/f de publicidad
advertising medium Nmedio m de publicidad
advertising rates NPLtarifa fsing de anuncios

advertising

[ˈædvərˌtaɪzɪŋ]
npublicité f
modif [budget, costs, revenue] → de publicité, promotionnel(le)
advertising copy → message m publicitaireadvertising agency nagence f de publicitéadvertising campaign ncampagne f de publicitéadvertising manager ndirecteur/trice m/f de la publicité

advertising

nWerbung f, → Reklame f; he works in advertisinger ist in der Werbung (tätig)

advertising

in cpdsWerbe-;
advertising agency
nWerbeagentur for -büro nt
advertising campaign
nWerbekampagne for -feldzug m
advertising media
plWerbemedien pl
advertising rates
plAnzeigenpreise pl; (for TV, radio) → Preise plfür Werbespots
advertising space
nPlatz mfür Anzeigen

advertising

[ˈædvətaɪzɪŋ] npubblicità (commerciale); (advertisements collectively) → pubblicità, réclame f inv
my brother's in advertising → mio fratello lavora nel settore pubblicitario

advertising

إِعْلان inzerce reklame Werbung διαφήμιση publicidad mainonta publicité oglašavanje promozione 広告すること 광고 reclame reklame reklama publicidade рекламная деятельность reklam ธุรกิจโฆษณา reklam yapma việc quảng cáo 广告
References in classic literature ?
In another year I shall be able to begin advertising ferrets for sale in the sporting papers.
On the white pages I grouped Sunday-School cards and advertising cards which I had brought from my `old country.
These buildings, made of brick and stained with innumerable layers of Packingtown smoke, were painted all over with advertising signs, from which the visitor realized suddenly that he had come to the home of many of the torments of his life.
Many a small thing has been made large by the right kind of advertising.
It seems to me that some other way of advertising it might be devised, which would be just as conspicuous and yet not so trying to the proprieties.
But I only mean to say that there are advertising offices, and that by applying to them I should have no doubt of very soon meeting with something that would do.
A village has generally several of these walking newspapers, as they are termed by the whites, who go about proclaiming the news of the day, giving notice of public councils, expeditions, dances, feasts, and other ceremonials, and advertising anything lost.
The risk of advertising her as able to sail without ballast is not great, since the statement does not imply a warranty of her arriving anywhere.
The old chap had been advertising in the London papers for Harry Hagberd, and offer- ing rewards for any sort of likely information.
Here you are, Peterson, run down to the advertising agency and have this put in the evening papers.
The advertising sheet was folded uppermost, and he read the seductive words: "Trips to the West: Reduced Rates.
Sits up at nights, when he ought to be sleeping or studying his part, thinking out new schemes for advertising the show.

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