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affinity card

   Also found in: Financial 0.01 sec.
affinity card
n.
A credit card sponsored by an organization, such as a university or business, that receives part of the card user's fees.

affinity card
n
1. (Business / Commerce) Brit a credit card issued by a bank or credit-card company, which donates a small percentage of the money spent using the card to a specified charity
2. (Business / Commerce) US a card entitling members of an affinity group (e.g. club, college) to a discount when used for purchases


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The company became the foundation for Bank of America's affinity card issuing subsidiary, FIA Card Services.
Sheffield United own several clubs worldwide and have asked Indigo to develop an affinity card programme for one of their European clubs.
8m affinity cards issued in the UK last year - 8% more than in 2006.
 
 
 
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