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v. al·lured, al·lur·ing, al·lures
To attract with something desirable; entice: Promises of quick profits allure the unwary investor.
To be highly, often subtly attractive: charms that still allure.
The power to attract; enticement.
[Middle English aluren, from Old French alurer : a-, to (from Latin ad-; see ad-) + loirre, bait (of Germanic origin).]
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|Noun||1.||allurement - attractiveness; "its allurement was its remoteness"|
|2.||allurement - the power to entice or attract through personal charm|
attractiveness, attraction - the quality of arousing interest; being attractive or something that attracts; "her personality held a strange attraction for him"
invitation - a tempting allurement; "she was an invitation to trouble"
|3.||allurement - the act of enticing a person to do something wrong (as an offer of sex in return for money)|
1. The power or quality of attracting:
allure, appeal, attraction, attractiveness, call, charisma, charm, draw, enchantment, enticement, fascination, glamour, lure, magnetism, witchery.