al·lure ( -l r )v. al·lured, al·lur·ing, al·lures v.tr. To attract with something desirable; entice: Promises of quick profits allure the unwary investor. v.intr. To be highly, often subtly attractive: charms that still allure. n. The power to attract; enticement. [Middle English aluren, from Old French alurer : a-, to (from Latin ad-; see ad-) + loirre, bait (of Germanic origin).] al·lure ment n.al·lur er n.al·lur ing·ly adv. |
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