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appointment viewing

    0.01 sec.
appointment viewing
n
(Communication Arts / Broadcasting) the practice of setting time aside to watch particular television programmes


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Americans in large numbers for this day and age make it appointment viewing.
While few of us like to admit it, chances are the daily updates from the Big Brother house will once again become appointment viewing over the next 10-or-so weeks.
Organizing America One's sports programming under a distinct brand and structure will create appointment viewing and provide affiliates with the ability to sell advertising more effectively--whether by sport, by day, or as a comprehensive package.
 
 
 
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