The Provenance Chain is the sixth IHG Trends Report, produced in association with IHG's long-term partner Arcature
, and through using its own research and observations, as well as a variety of third party sources.
The brand framework is the editorial policy that defines the distinctive character of the brand, as well as the boundaries within which the brand stories are created," Larry Light, CEO at marketing consultancy Arcature
and former global chief marketing officer of McDonald's, wrote in an Advertising Age article.
My concern is that some companies just view [Earth Day] as a marketing event, like Thanksgiving or Christmas," Larry Light, chairman of Arcature
, a management consulting firm, told AdAge.
All breaths in the hollow, sunken pesti-fering arcature
of my true teeth.
Brand guru Larry Light, president of Arcature