as·sure ( -sh r )tr.v. as·sured, as·sur·ing, as·sures 1. To inform positively, as to remove doubt: assured us that the train would be on time. 2. To cause to feel sure: assured her of his devotion. 3. To give confidence to; reassure. 4. To make certain; ensure: "Nothing in history assures the success of our civilization" Herbert J. Muller. 5. To make safe or secure. 6. Chiefly British To insure, as against loss.
[Middle English assuren, from Old French assurer, from Vulgar Latin *ass c r re, to make sure : Latin ad-, ad- + Latin s c rus, secure; see secure.]
as·sur a·ble adj. as·sur er, as·sur or n. Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": assured the leader of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk." |
assure Verb [-suring, -sured] 1. to promise or guarantee 2. to convince: they assured me that they had not seen the document 3. to make (something) certain 4. Chiefly Brit to insure against loss of life [Latin ad- to + securus secure]
ThesaurusLegend: Synonyms Related Words Antonyms | Verb | 1. | assure - make certain of; "This nest egg will ensure a nice retirement for us"; "Preparation will guarantee success!"guarantee, vouch - give surety or assume responsibility; "I vouch for the quality of my products" doom - make certain of the failure or destruction of; "This decision will doom me to lose my position" make - assure the success of; "A good review by this critic will make your play!" | | 2. | assure - inform positively and with certainty and confidence; "I tell you that man is a crook!" | | 3. | assure - assure somebody of the truth of something with the intention of giving the listener confidence; "I assured him that traveling to Cambodia was safe"persuade - cause somebody to adopt a certain position, belief, or course of action; twist somebody's arm; "You can't persuade me to buy this ugly vase!" reassure - give or restore confidence in; cause to feel sure or certain; "I reassured him that we were safe" | | 4. | assure - be careful or certain to do something; make certain of something; "He verified that the valves were closed"; "See that the curtains are closed"; "control the quality of the product"proofread, proof - read for errors; "I should proofread my manuscripts" control - verify by using a duplicate register for comparison; "control an account" check - verify by consulting a source or authority; "check the spelling of this word"; "check your facts" cross-check - check out conflicting sources; crosscheck facts, for example card - ask someone for identification to determine whether he or she is old enough to consume liquor; "I was carded when I tried to buy a beer!" spot-check - pick out random samples for examination in order to ensure high quality verify - confirm the truth of; "Please verify that the doors are closed"; "verify a claim" ascertain, find out, learn, watch, determine, see, check - find out, learn, or determine with certainty, usually by making an inquiry or other effort; "I want to see whether she speaks French"; "See whether it works"; "find out if he speaks Russian"; "Check whether the train leaves on time" cover - maintain a check on; especially by patrolling; "The second officer covered the top floor" verify, control - check or regulate (a scientific experiment) by conducting a parallel experiment or comparing with another standard; "Are you controlling for the temperature?" | | 5. | assure - cause to feel sure; give reassurance to; "The airline tried to reassure the customers that the planes were safe" | | 6. | assure - make a promise or commitmentpledge, plight - promise solemnly and formally; "I pledge that I will honor my wife" swear off - promise to abstain from; "I have sworn off cigarettes altogether" declare - state emphatically and authoritatively; "He declared that he needed more money to carry out the task he was charged with" |
assure verb 1. convince, encourage, persuade, satisfy, comfort, prove to, reassure, soothe, hearten, embolden, win someone over, bring someone round verb 3. promise to, pledge to, vow to, guarantee to, swear to, attest to, confirm to, certify to, affirm to, give your word to, declare confidently to
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