assure


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as·sure

 (ə-sho͝or′)
tr.v. as·sured, as·sur·ing, as·sures
1. To inform positively, as to remove doubt: assured us that the train would be on time.
2. To cause to feel sure: a gesture that assured her of his devotion.
3. To give confidence to; reassure.
4. To make certain; ensure: "Nothing in history assures the success of our civilization" (Herbert J. Muller).
5. To make safe or secure: "We would rather forgo certain benefits in order to be assured against certain evils" (Alfred E. Smith).
6. Chiefly British To insure, as against loss.

[Middle English assuren, from Old French assurer, from Vulgar Latin *assēcūrāre, to make sure : Latin ad-, ad- + Latin sēcūrus, secure; see secure.]

as·sur′a·ble adj.
as·sur′er, as·sur′or n.
Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": The ambassador assured the prime minister of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."

assure

(əˈʃʊə)
vb (tr; may take a clause as object)
1. to cause to feel sure or certain; convince: to assure a person of one's love.
2. to promise; guarantee: he assured us that he would come.
3. to state positively or with assurance
4. to make (an event) certain; ensure
5. (Law) chiefly Brit to insure against loss, esp of life
6. (Law) property law another word for convey
[C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure]
asˈsurable adj
asˈsurer n

as•sure

(əˈʃʊər, əˈʃɜr)

v.t. -sured, -sur•ing.
1. to declare earnestly or confidently to; tell positively: She assured us of our welcome.
2. to cause to know surely; reassure: He assured himself that the alarm was set.
3. to make (a future event) sure; ensure; guarantee.
4. to secure; render safe or stable: to assure a person's position.
5. to give confidence to; encourage.
6. Chiefly Brit. to insure, as against loss.
[1325–75; < Old French aseurer < Vulgar Latin *assēcūrāre= Latin as- as- + -sēcūrāre, sēcūrus secure]
as•sur′er, as•su′ror, n.

assure

ensureinsure
1. 'assure'

If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried.

"I can assure you that neither of our two goalkeepers will be leaving," O'Leary said.
The government assured the public that there would be no increase in taxes.
2. 'ensure' and 'insure'

In British English, to ensure that something happens means to make certain that it happens.

His reputation was enough to ensure that he was always welcome.

In American English, this word is usually spelled insure.

I shall try to insure that your stay is a pleasant one.
3. 'insure'

Insure has another meaning. In both British and American English, if you insure your property, you pay money to a company so that if the property is lost, stolen, or damaged, the company will pay you a sum of money. In this meaning, the spelling is always insure, not 'ensure'.

Insure your baggage before you leave home.

assure


Past participle: assured
Gerund: assuring

Imperative
assure
assure
Present
I assure
you assure
he/she/it assures
we assure
you assure
they assure
Preterite
I assured
you assured
he/she/it assured
we assured
you assured
they assured
Present Continuous
I am assuring
you are assuring
he/she/it is assuring
we are assuring
you are assuring
they are assuring
Present Perfect
I have assured
you have assured
he/she/it has assured
we have assured
you have assured
they have assured
Past Continuous
I was assuring
you were assuring
he/she/it was assuring
we were assuring
you were assuring
they were assuring
Past Perfect
I had assured
you had assured
he/she/it had assured
we had assured
you had assured
they had assured
Future
I will assure
you will assure
he/she/it will assure
we will assure
you will assure
they will assure
Future Perfect
I will have assured
you will have assured
he/she/it will have assured
we will have assured
you will have assured
they will have assured
Future Continuous
I will be assuring
you will be assuring
he/she/it will be assuring
we will be assuring
you will be assuring
they will be assuring
Present Perfect Continuous
I have been assuring
you have been assuring
he/she/it has been assuring
we have been assuring
you have been assuring
they have been assuring
Future Perfect Continuous
I will have been assuring
you will have been assuring
he/she/it will have been assuring
we will have been assuring
you will have been assuring
they will have been assuring
Past Perfect Continuous
I had been assuring
you had been assuring
he/she/it had been assuring
we had been assuring
you had been assuring
they had been assuring
Conditional
I would assure
you would assure
he/she/it would assure
we would assure
you would assure
they would assure
Past Conditional
I would have assured
you would have assured
he/she/it would have assured
we would have assured
you would have assured
they would have assured
ThesaurusAntonymsRelated WordsSynonymsLegend:
Verb1.assure - make certain ofassure - make certain of; "This nest egg will ensure a nice retirement for us"; "Preparation will guarantee success!"
guarantee, vouch - give surety or assume responsibility; "I vouch for the quality of my products"
doom - make certain of the failure or destruction of; "This decision will doom me to lose my position"
make - assure the success of; "A good review by this critic will make your play!"
2.assure - inform positively and with certainty and confidenceassure - inform positively and with certainty and confidence; "I tell you that man is a crook!"
avow, swan, swear, affirm, assert, aver, verify - to declare or affirm solemnly and formally as true; "Before God I swear I am innocent"
3.assure - assure somebody of the truth of something with the intention of giving the listener confidenceassure - assure somebody of the truth of something with the intention of giving the listener confidence; "I assured him that traveling to Cambodia was safe"
persuade - cause somebody to adopt a certain position, belief, or course of action; twist somebody's arm; "You can't persuade me to buy this ugly vase!"
reassure - give or restore confidence in; cause to feel sure or certain; "I reassured him that we were safe"
4.assure - be careful or certain to do something; make certain of something; "He verified that the valves were closed"; "See that the curtains are closed"; "control the quality of the product"
proofread, proof - read for errors; "I should proofread my manuscripts"
check off, tick off, mark off, tick, check, mark - put a check mark on or near or next to; "Please check each name on the list"; "tick off the items"; "mark off the units"
control - verify by using a duplicate register for comparison; "control an account"
check - verify by consulting a source or authority; "check the spelling of this word"; "check your facts"
double-check - check once more to be absolutely sure
cross-check - check out conflicting sources; crosscheck facts, for example
cinch - make sure of
card - ask someone for identification to determine whether he or she is old enough to consume liquor; "I was carded when I tried to buy a beer!"
spot-check - pick out random samples for examination in order to ensure high quality
verify - confirm the truth of; "Please verify that the doors are closed"; "verify a claim"
ascertain, find out, learn, watch, determine, see, check - find out, learn, or determine with certainty, usually by making an inquiry or other effort; "I want to see whether she speaks French"; "See whether it works"; "find out if he speaks Russian"; "Check whether the train leaves on time"
cover - maintain a check on; especially by patrolling; "The second officer covered the top floor"
verify, control - check or regulate (a scientific experiment) by conducting a parallel experiment or comparing with another standard; "Are you controlling for the temperature?"
5.assure - cause to feel sureassure - cause to feel sure; give reassurance to; "The airline tried to reassure the customers that the planes were safe"
calm, still, tranquilize, tranquillise, tranquillize, calm down, quiet, quieten, lull - make calm or still; "quiet the dragons of worry and fear"
6.assure - make a promise or commitmentassure - make a promise or commitment  
pledge, plight - promise solemnly and formally; "I pledge that I will honor my wife"
swear off - promise to abstain from; "I have sworn off cigarettes altogether"
contract, undertake - enter into a contractual arrangement
guarantee, undertake - promise to do or accomplish; "guarantee to free the prisoners"
declare - state emphatically and authoritatively; "He declared that he needed more money to carry out the task he was charged with"

assure

verb
1. convince, encourage, persuade, satisfy, comfort, prove to, reassure, soothe, hearten, embolden, win someone over, bring someone round He assured me that there was nothing wrong.
2. make certain, ensure, confirm, guarantee, secure, make sure, complete, seal, clinch Last night's victory has assured them of promotion.
3. promise to, pledge to, vow to, guarantee to, swear to, attest to, confirm to, certify to, affirm to, give your word to, declare confidently to This may sound trivial, but I can assure you it's important!

assure

verb
1. To cause (another) to believe or feel sure about something:
2. To render certain:
Informal: cinch.
Translations
يُأكِّديَتَأكَّديَطْمَئِنُ
ujistit
forsikreforvisse
kinnitamaveenma
vakuuttaavarmistaa
uvjeravati
fullvissaviss, öruggur
確約する
보증하다
apdraudimasdraudimasgarantuotipasitikėjimas savimipatikinimas
apgalvotapliecinātgarantētpārliecināt
uistiť
zagotoviti
försäkra
ให้ความมั่นใจ
đảm bảo

assure

[əˈʃʊəʳ] VT
1. (= ensure) → asegurar, garantizar
success was assuredel éxito estaba asegurado
to assure o.s. of sthasegurarse de algo
2. (= reassure) → asegurar
I assured him of my supportle aseguré mi apoyo
you may rest assured that ...; let me assure you thattenga la (plena) seguridad de que ...
it is so, I assure youes así, se lo garantizo
3. (esp Brit) (Fin) → asegurar
his life is assured for £500,000su vida está asegurada en 500.000 libras

assure

[əˈʃʊər] vt
(= promise) → assurer
to assure sb (that) ... → assurer à qn que ...
He assured me he was coming → Il m'a assuré qu'il viendrait.
let me assure you, I can assure you → je vous assure
(= ensure, guarantee) → assurer, garantir
The series is assured of success → Le succès de la série est assuré.
BUT Le succès de la série est garanti.
(= insure) → assurer

assure

vt
(= say with confidence)versichern (+dat); (= promise)zusichern (+dat); to assure somebody of something (of love, willingness etc)jdn einer Sache (gen)versichern; (of service, support, help)jdm etw zusichern; to assure somebody that …jdm versichern/zusichern, dass …; … I assure youversichere ich Ihnen
(= make certain of) success, happiness, futuresichern; he is assured of a warm welcome wherever he goeser kann sich überall eines herzlichen Empfanges sicher sein
(Brit: = insure) lifeversichern; she assured her life for £100,000sie schloss eine Lebensversicherung über £ 100.000 ab

assure

[əˈʃʊəʳ] vt (reassure) to assure sb (of sth)assicurare qn (di qc)
I assured him of my support → gli ho assicurato il mio appoggio

assure

(əˈʃuə) verb
1. to tell positively. I assured him (that) the house was empty.
2. to make (someone) sure. You may be assured that we shall do all we can to help.
asˈsurance noun
1. confidence. an air of assurance.
2. a promise. He gave me his assurance that he would help.
3. insurance. life assurance.
asˈsured adjective
certain and confident. an assured young woman.

assure

يَطْمَئِنُ ujistit forsikre versichern διαβεβαιώνω asegurar vakuuttaa assurer uvjeravati assicurare 確約する 보증하다 verzekeren forsikre zapewnić assegurar успокаивать försäkra ให้ความมั่นใจ güvence vermek đảm bảo 确告

assure

vt. asegurar, dar confianza.
References in classic literature ?
I'm nowhere beside you, for Belle has heaps of taste, and you're quite French, I assure you.
At first it seemed as if the remembrance of the promised reward grew vivid in his mind, while he listened to the sources of parental feeling which were to assure its possession; but, as Duncan proceeded, the expression of joy became so fiercely malignant that it was impossible not to apprehend it proceeded from some passion more sinister than avarice.
I can assure you that this is a modern face, and one which you will very probably meet.
She clutched the child so fiercely to her breast that it sent forth a cry; she turned her eyes downward at the scarlet letter, and even touched it with her finger, to assure herself that the infant and the shame were real.
The transition is a keen one, I assure you, from the schoolmaster to a sailor, and requires a strong decoction of Seneca and the Stoics to enable you to grin and bear it.
Blomefield, `My dear madam, you need not be anxious about the children; my old Merrylegs will take as much care of them as you or I could; I assure you I would not sell that pony for any money, he is so perfectly good-tempered and trustworthy;' and do you think I am such an ungrateful brute as to forget all the kind treatment I have had here for five years, and all the trust they place in me, and turn vicious because a couple of ignorant boys used me badly?
Haley, I assure you that precaution is entirely unnecessary.
It took me months to assure myself that those fears were groundless, but I did assure myself at last by experimenting diligently through my agent.
He desired to apologize to the gentlemen in the name of the house, and begged to assure him that as far as it might lie in the power of the Sons of Liberty, his temporary membership in the order would be made pleasant to him.
Moreover, he wanted to assure himself that Huck had remained discreet.
A word or two soon told him that her grief was of another sort, and her mood was so absent, so sensitive and tearful, that he could only assure her of his sympathy and beg that he might come soon to the brick house to see with his own eyes how she was faring.
I do not recommend matrimony at present to Emma, though I mean no slight to the state, I assure you.