assure

as·sure  (-shr)

tr.v. as·sured, as·sur·ing, as·sures

1. To inform positively, as to remove doubt: assured us that the train would be on time.

2. To cause to feel sure: assured her of his devotion.

3. To give confidence to; reassure.

4. To make certain; ensure: "Nothing in history assures the success of our civilization" Herbert J. Muller.

5. To make safe or secure.

6. Chiefly British To insure, as against loss.

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[Middle English assuren, from Old French assurer, from Vulgar Latin *asscrre, to make sure : Latin ad-, ad- + Latin scrus, secure; see secure.]

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as·sura·ble adj.

as·surer, as·suror n.

Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": assured the leader of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."

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assure

Verb

[-suring, -sured]

1. to promise or guarantee

2. to convince: they assured me that they had not seen the document

3. to make (something) certain

4. Chiefly Brit to insure against loss of life [Latin ad- to + securus secure]

Thesaurus

Verb	1.	assure - make certain of; "This nest egg will ensure a nice retirement for us"; "Preparation will guarantee success!" ensure, guarantee, insure, secure guarantee, vouch - give surety or assume responsibility; "I vouch for the quality of my products" doom - make certain of the failure or destruction of; "This decision will doom me to lose my position" make - assure the success of; "A good review by this critic will make your play!"
	2.	assure - inform positively and with certainty and confidence; "I tell you that man is a crook!" tell avow, swan, swear, affirm, assert, aver, verify - to declare or affirm solemnly and formally as true; "Before God I swear I am innocent"
	3.	assure - assure somebody of the truth of something with the intention of giving the listener confidence; "I assured him that traveling to Cambodia was safe" persuade - cause somebody to adopt a certain position, belief, or course of action; twist somebody's arm; "You can't persuade me to buy this ugly vase!" reassure - give or restore confidence in; cause to feel sure or certain; "I reassured him that we were safe"
	4.	assure - be careful or certain to do something; make certain of something; "He verified that the valves were closed"; "See that the curtains are closed"; "control the quality of the product" insure, see to it, ensure, ascertain, check, control, see proofread, proof - read for errors; "I should proofread my manuscripts" check off, tick off, mark off, tick, check, mark - put a check mark on or near or next to; "Please check each name on the list"; "tick off the items"; "mark off the units" control - verify by using a duplicate register for comparison; "control an account" check - verify by consulting a source or authority; "check the spelling of this word"; "check your facts" double-check - check once more to be absolutely sure cross-check - check out conflicting sources; crosscheck facts, for example cinch - make sure of card - ask someone for identification to determine whether he or she is old enough to consume liquor; "I was carded when I tried to buy a beer!" spot-check - pick out random samples for examination in order to ensure high quality verify - confirm the truth of; "Please verify that the doors are closed"; "verify a claim" ascertain, find out, learn, watch, determine, see, check - find out, learn, or determine with certainty, usually by making an inquiry or other effort; "I want to see whether she speaks French"; "See whether it works"; "find out if he speaks Russian"; "Check whether the train leaves on time" cover - maintain a check on; especially by patrolling; "The second officer covered the top floor" verify, control - check or regulate (a scientific experiment) by conducting a parallel experiment or comparing with another standard; "Are you controlling for the temperature?"
	5.	assure - cause to feel sure; give reassurance to; "The airline tried to reassure the customers that the planes were safe" reassure calm, still, tranquilize, tranquillise, tranquillize, calm down, quiet, quieten, lull - make calm or still; "quiet the dragons of worry and fear"
	6.	assure - make a promise or commitment promise pledge, plight - promise solemnly and formally; "I pledge that I will honor my wife" swear off - promise to abstain from; "I have sworn off cigarettes altogether" contract, undertake - enter into a contractual arrangement guarantee, undertake - promise to do or accomplish; "guarantee to free the prisoners" declare - state emphatically and authoritatively; "He declared that he needed more money to carry out the task he was charged with"

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assure

verb 1. convince, encourage, persuade, satisfy, comfort, prove to, reassure, soothe, hearten, embolden, win someone over, bring someone round

verb 2. make certain, ensure, confirm, guarantee, secure, make sure, complete, seal, clinch

verb 3. promise to, pledge to, vow to, guarantee to, swear to, attest to, confirm to, certify to, affirm to, give your word to, declare confidently to

Translations

assure [əˈʃuəʳ] vt → asegurar

assure [əˈʃuəʳ] vt → assurer

assure [əˈʃuəʳ] vt → versichern;

(guarantee) → sichern

assure [əˈʃuəʳ] vt → assicurare

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assure

v assure [əˈʃuə]

1 to tell positively I assured him (that) the house was empty.versekerيُأكِّدубеждавамujistitforsikreversichernδιαβεβαιώνωasegurarkinnitamaتضمین کردن؛ دلگرمی دادنvakuuttaaassurerלְהַבטִיחआश्वासन देनाuvjeritibiztosítmenjaminfullvissaassicurare保証する확실하게 하다patikintiapliecināt; apgalvotmeyakinkanverzekerenforsikrezapewniaćassegurara asiguraзаверятьuistiťzagotovitiuveritiförsäkraยืนยันgüvence vermek, garanti etmek向...保證переконуватиیقین دلاناcam đoan向...保证

2 to make (someone) sure You may be assured that we shall do all we can to help.verseker weetيَتَأكَّدуверявамujistitforsikre; forvisseversichernδιαβεβαιώνωasegurar, garantizartagamaاطمینان دادنvakuuttaaassurerלְעוֹרֵר בִּטַחוֹן @@@בִּיטַחוֹן$$$आश्वस्त करनाuvjeritimeggyőzmeyakinkanviss, öruggurassicurare確信させる확신시키다garantuotipārliecināt; garantētyakinverzekerenforsikre, forvisseprzekonać, zapewnićdar a certezaa încre­dinţaуверятьuistiťprepričatiosiguratiförvissa, övertygaให้ความมั่นใจinandırmak, ikna etmek使確信запевнятиیقینی بناناbảo đảm使确信

n asˈsurance

1 confidence an air of assurance.selfvertroueثِقَهувереностdůvěraselvtillid; selvsikkerheddie Sicherheitαυτοπεποίθησηseguridadkindlusاطمینان؛ دلگرمیvarmuusassuranceבִּטַחוֹן @@@בִּיטַחוֹן$$$निश्चित होनाsamopouzdanjebiztonság, bizonyosságkeyakinan, kepastian, jaminansjálfstraust, öryggifiducia自信확신, 보증pasitikėjimas savimipārliecība; paļāvībakeyakinanzelfverzekerdheidselvtillit, selvsikkerhetpewnośćsegurançaîncredereуверенностьdôverasamozavestpoverenje[]säkerhetความเชื่อมั่นkendine güvenme確信упевненістьاعتماد ، بھروسہsự tự tin确信

2 a promise He gave me his assurance that he would help.versekeringوَعد، تَأكيدуверениеslibløftedie Zusicherungυπόσχεσηgarantía, promesa, de honor palabrakinnitusقولlupausassuranceהַבטָחָהआश्वासनobećanjeígéretjanjiloforð, fullvissunpromessa, garanzia保証언질patikinimasapliecinājumsjaminanverzekeringforsikring, løftezapewnieniegarantiaasigurareзаверениеsľubzagotoviloobećanjeförsäkranคำสัญญาgüvence, söz保證запевнення; гарантіяیقین دہانیsự bảo đảm保证

3 insurance life assurance.versekeringتَأمينзастраховкаpojištění(livs-)forsikring; assurancedie Versicherungασφάλεια (π.χ. ζωής)segurokindlustusبیمهvakuutusassurance(s)בִּטוּח @@@בִּיטוּח$$$बीमाosiguranjebiztosításasuransitryggingassicurazione保険(생명)보험(ap)draudimasapdrošināšanainsurans nyawaverzekeringforsikring, assuranseubezpieczenieseguroasigurareстрахованиеpoisteniezavarovanježivotno osiguranjeförsäkringการประกันsigorta保險страхуванняبیمہbảo hiểm保险

adj asˈsured

certain and confident an assured young woman.selfversekerdeواثِقуверенsebejistýselvsikkeruselbstsicherμε αυτοπεποίθηση, σίγουροςseguroenesekindelمطمئنitsevarmaplein d'assuranceבָּטוּחआश्वस्तsamouvjerenmagabiztospenuh keyakinanöruggur, visssicuro di sé自信のある확실한, 자신에 찬, 보증된savimi pasitikintispašpaļāvīgsberkeyakinanzelfverzekerdselvsikkerpewny siebieconfianteplin de încredere(само)уверенныйsebaistýsamozavestenpouzdansjälvsäkerเชื่อมั่นkendinden emin, kendine güvenen自信的самовпевненийپر اعتمادtự tin自信的