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tr.v. as·sured, as·sur·ing, as·sures
1. To inform positively, as to remove doubt: assured us that the train would be on time.
2. To cause to feel sure: a gesture that assured her of his devotion.
3. To give confidence to; reassure.
4. To make certain; ensure: "Nothing in history assures the success of our civilization" (Herbert J. Muller).
5. To make safe or secure: "We would rather forgo certain benefits in order to be assured against certain evils" (Alfred E. Smith).
6. Chiefly British To insure, as against loss.

[Middle English assuren, from Old French assurer, from Vulgar Latin *assēcūrāre, to make sure : Latin ad-, ad- + Latin sēcūrus, secure; see secure.]

as·sur′a·ble adj.
as·sur′er, as·sur′or n.
Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": The ambassador assured the prime minister of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."
ThesaurusAntonymsRelated WordsSynonymsLegend:
Adj.1.assuring - giving confidenceassuring - giving confidence      
reassuring - restoring confidence and relieving anxiety; "a very reassuring remark"
References in classic literature ?
Nishikanta, you can go to hell, sir, and all the rest as well," was Daughtry's quiet response, although in the same breath he was saying, respectfully and assuringly, to the Ancient Mariner: "You hold Killeny, sir.
The baked items are assuringly fresh, as a lot of the house baked breads are sold at 50% off on closing time (great time to be there.
She assuringly said that government collateral has never failed, since its launch in 1993.
Some people wanted to be in the photo with their animals; others adamantly didn't, but even then remained just off-camera, in re assuringly close range.
The engine felt assuringly taut and was fairly hushed for a diesel and musters 295lb/ft of torque at 1750rpm.