I've been thinking a lot about the attention economy
this week as I start working on the 2015 budget and brainstorm ways to increase CU Times' market share.
But for 20 years since the concept of the attention economy
was proposed in 1994, there's rarely a business model which can fully exploit the value of users' attention for merchants and meanwhile return the value generated from the attention back to the users.
In this digital attention economy
, visuals are not optional anymore--unless you can limit your text to 140 characters on Twitter or in text messages.
is considered to be one where there is scarcity of human attention.
MeshTV is a multi-screen media provider for television, broadcast, CATV, Internet, and live mobile video that offers alternative service to radically improve media requirements for today's attention economy
by providing best analytics reporting for media companies.
We are now moving into the attention economy
, where information is no longer a scarce commodity.
Marketers today define our age as the age of the attention economy
, today business success is determined by trying to attract or employ people's attention," explained Roussan.
This is known as the attention economy
and it works very differently to traditional newspapers and magazines.
While business books have long been characterized by layouts with long stretches of type broken only by various charts, The Attention Economy
has a variety of sidebars, lists, bulletpoints, footnoted facts, and other visual elements that, well, keep your attention.
She pointed out that despite the attention economy
brands have been getting they still only have some 14.
Michael Goldhaber, noted commentator and writer on the new developing information economy, has written extensively about the idea of an attention economy
, suggesting that we convey meaning to an object or situation by paying attention to it.
The ever-changing environment in which the customer experiences your product leads to proliferation and fragmentation bearing in mind the Niagara of supply and the pint glass of demand, the attention economy
and the ambient media.