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bait and switch

   Also found in: Legal, Acronyms, Idioms, Wikipedia 0.04 sec.
bait and switch
n.
A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a more expensive similar item.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
marketing, merchandising, selling - the exchange of goods for an agreed sum of money


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? Mentioned in ? References in periodicals archive
 
When I was researching Bait and Switch, I got a taste of good-ol'-boy anti-Jewish prejudice at a Christian businessmen's (sic) lunch in the suburbs of Atlanta.
All-American anti-Semitism by Ehrenreich, Barbara / The Progressive
Much like the cuckoos, officials at some of California's more notorious environmental groups are trying to use bait and switch tactics to get their hands on the new $42 billion nest egg.
Environmentalists trying to hijack funds meant for freeways by Pattinson, Michael / Los Angeles Business Journal
So by the time he talks about marrying a movie star years after the two had had an affair that produced a child, your radar is already up for a bait and switch.
The real me by Duralde, Alonso / The Advocate (The national gay & lesbian newsmagazine)
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