bait and switch


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bait and switch

n.
1. A fraudulent advertising claim or sales offer for a product or service that is not available or not for sale at the stated price, made with the intention of luring customers who are then offered something else or forced to spend more money to get the same thing.
2. A deception based on a false claim or enticement that proves to be disappointing.

bait′ and switch′



n.
the practice of attracting customers to a store with bargain prices, then attempting to sell them higher-priced items.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
marketing, merchandising, selling - the exchange of goods for an agreed sum of money
References in periodicals archive ?
Apparently, these clients haven't heard that bait and switch really does work.
In Bait and Switch, Ehrenreich, using her maiden name along with a new identity, attempts to enter mid-level corporate life.
So by the time he talks about marrying a movie star years after the two had had an affair that produced a child, your radar is already up for a bait and switch.