bait and switch

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bait and switch

A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a more expensive similar item.

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Noun

bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

marketing, merchandising, selling - the exchange of goods for an agreed sum of money

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