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bancassurance
(redirected from bankassurer)

   Also found in: Financial 0.01 sec.
bancassurance [ˈbæŋkəˌʃʊərəns]
n
(Economics, Accounting & Finance / Banking & Finance) the selling of insurance products by a bank to its customers
[from French banc bank + assurance assurance]


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Accenture Insurance Solution is used by RSA and other large insurers, as well as by large bankassurers including BBVA and Dexia.
Standard & Poor's views CGU France as well-positioned to compete with both traditional composite insurers and bankassurers, thanks to its multidistribution strategy through tied agents; brokers; a salaried salesforce; and direct-insurance subsidiary Eurofil (not rated), which set up early this year France's first insurance Web site.
As a result, Standard & Poor's believes that Skandia is constrained as it increasingly competes with banks and bankassurers for a share of the growing Nordic life and savings market.
 
 
 
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