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bancassurance |
Also found in: Financial, Wikipedia | 0.06 sec. |
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bancassurance [ˈbæŋkəˌʃʊərəns] n (Economics, Accounting & Finance / Banking & Finance) the selling of insurance products by a bank to its customers [from French banc bank + assurance assurance] How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Standard & Poor's views CGU France as well-positioned to compete with both traditional composite insurers and bankassurers, thanks to its multidistribution strategy through tied agents; brokers; a salaried salesforce; and direct-insurance subsidiary Eurofil (not rated), which set up early this year France's first insurance Web site. As a result, Standard & Poor's believes that Skandia is constrained as it increasingly competes with banks and bankassurers for a share of the growing Nordic life and savings market. |
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