banner blindness


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banner blindness

The tendency of website visitors to ignore advertising banners and elements of the website that resemble advertising banners.
References in periodicals archive ?
Consumer time and attention is getting lower as we move from traditional to digital (think banner blindness, low click through rates).
We wanted to look past the standard banner ads and address challenges like banner blindness, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that.