banner blindness


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banner blindness

The tendency of website visitors to ignore advertising banners and elements of the website that resemble advertising banners.
References in periodicals archive ?
People have developed banner blindness to standard digital ads.
We wanted to look past the standard banner ads and address challenges like banner blindness, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that.
Unlike many IAB ads that can be subject to banner blindness, INgage surfaces up trusted content, native to each site and then presents it to consumers on-site in a format and environment that feels organic to the site.
These creative executions can aide in bringing some non-viewable ads back in to view, and will certainly go a long way in combating banner blindness.
GoldSpot is changing the mobile landscape with the launch of Deadly Dozen banner ad formats that help advertisers conquer banner blindness through 3D, motion, video and animation.
In-image advertising has the potential to overcome many of the pitfalls of digital advertising, from banner blindness to low viewability.
The miSpot platform enables advertisers to engage with their users even before a click via 3D motion and animation, thereby conquering banner blindness with a multi-fold increase in engagement.
One Los Angeles-based startup Virurl has the vision to eliminate banner blindness all together and start to provide quality content around the Web through a network of influencers (bloggers, writers, and publications).
It ends banner blindness on any sized screen," added Fridman.
Whether in the US, Europe OR Asia, publishers are facing monetization challenges exacerbated by banner blindness," said Omer Kaplan, CEO & co-founder of C.
This is delivering tremendous results with traditional display advertising right now, and as content is now being consumed in more formats such as social, mobile, and video, solutions like Dapper DisplayDR help marketers tap into this tremendous opportunity with relevant ads that overcome banner blindness.