below-the-line


Also found in: Financial.
Related to below-the-line: Above the line

below-the-line

adj
1. (Marketing) denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed
2. (Marketing) (of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency
3. (Marketing) (in national accounts) below the horizontal line separating revenue from capital transactions. Compare above-the-line
References in periodicals archive ?
Below-the-line agencies' employees, beavering as they were at brochures, danglers and hand-dirtying direct marketing utensils, were the second class citizens whose livelihoods often depended on the
Resident above-the-line and below-the-line refundable tax credit
The Media Shack is a complete below-the-line procurement agency providing their procurement services in the area of below-the-line branding and marketing collateral namely corporate gifts and clothing, indoor and outdoor branding solutions, digital and litho print and POS materials.
Indomina has said it will provide the new Comerica bank loan with soft money solutions, mostly represented by the 25% Dominican transferable tax credit production incentive on above- and below-the-line costs to finance two to three English-language motion pictures per year.
29 minutes YouTube video is an excellent example of below-the-line advertising by the telecom major, which has grabbed eye balls in a big way.
Good above and below-the-line support and a good understanding of our business.
The carrier also appointed GyroHSR and OMD to handle its below-the-line work and media buying on a global basis.
Lack of directing and below-the-line nominations indicate narrow support.
An effort will also be needed to control below-the-line operations and to improve the collection and processing of public data with Eurostat.
Connect in Wolverhampton is responsible for the development and creation of the launch campaign which will feature television, outdoor, press, radio, PR and below-the-line support.
With this change, all below-the-line pubs will only be available electronically via the Joint Electronic Library on the Internet or CD-ROM.
1, 2002, that would take it to a below-the-line charge, as opposed to Dec.