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below-the-line

   Also found in: Wikipedia, Hutchinson 0.03 sec.
below-the-line
adj
1. (Business / Marketing) denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed
2. (Business / Marketing) (of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency
3. (Business / Marketing) (in national accounts) below the horizontal line separating revenue from capital transactions Compare above-the-line


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com digital media 3 International Creative 115 below-the-line, Management (3) 392 commercial, film/TV, 10250 Constellation Blvd.
Murray said the credit would be aimed at production companies' costs for below-the-line workers on projects that do at least 75 percent of their work in California.
1, 2002, that would take it to a below-the-line charge, as opposed to Dec.
 
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