In June 2010, Stephens tried garnering Arkansans' interest for online auction service Boocoo.
It was just something that we did not see a return on" Stallbaumer said of Boocoo.
One new player in the newspaper and media auction space is Ranger Data Technologies, which created Boocoo, an auction system in which individual ZIP codes are "licensed" to participating newspapers or other media.
Boocoo, launched in June, is not yet charging any fees as it builds traffic and awareness.
Dennis Byrd, publisher of Stephens Media's central Arkansas newspapers, said Boocoo
would pay participating newspapers a commission on the auction fees generated from ZIP codes in which the newspapers have significant circulation.
based company best known for its classified advertising systems, will debut Boocoo
Auctions with at least 200 newspaper mastheads covering more than 6,000 of the 29,735 ZIP codes it has identified as residential ZIPs.