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boosterism |
Also found in: Wikipedia | 0.02 sec. |
boosterism [ˈbuːstəˌrɪzəm] n (Business / Marketing) the practice of actively promoting a city, region, etc., and its local businesses How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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He has done a lot of work on the 'new philanthropy,'" says Rozek, who observes that many "older philanthropy strategies relied only on boosterism. It was one of the few notable exchanges in the otherwise ho-hum rundown of positions and civic boosterism expected from those vying for the seats of retiring Mayor Todd Campbell and Councilman Jef Vander Borght. In an industry not known for its openness--in which anything less than boosterism normally demands the veil of anonymity--the developer's remarks stood out. |
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