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brand awareness

   Also found in: Hutchinson 0.03 sec.
brand awareness
n
(Business / Marketing) Marketing the extent to which consumers are aware of a particular product or service


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Increase unaided brand awareness of The Co-operators to 15 percent, and be ranked among Canada's top three companies.
will continue to foster the ongoing evolution of Habitual into a global lifestyle brand, expanding the current product offerings, increasing brand awareness, and broadening the customer base," the company said in a statement.
a seed treatment on seed, coupled with the launch of a new seed treatment competitor, it was more important than ever to maintain and build on our brand awareness as well as reinforce the value proposition of our market leading seed treatments.
 
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