brand awareness


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Related to brand awareness: Brand equity

brand awareness

n
(Marketing) marketing the extent to which consumers are aware of a particular product or service
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Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands.
And according to a study by Tabs Group, shoppers' brand awareness in the category differs from the way they see brands in other product areas.
Because Hallmark already has more than 90 percent brand awareness, the overall goal of the program was to maintain awareness of Hallmark Canada as the company that helps people communicate, celebrate and connect on Valentine's Day.
a seed treatment on seed, coupled with the launch of a new seed treatment competitor, it was more important than ever to maintain and build on our brand awareness as well as reinforce the value proposition of our market leading seed treatments.