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a. A trademark or distinctive name identifying a product, service, or organization.
b. A product or service so identified: bought a popular brand of soap.
c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity.
d. A distinctive category; a particular kind: a brand of comedy that I do not care for.
2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
a. A mark burned into a person's flesh, as to identify a convicted criminal or a slave.
b. A mark burned into a person's flesh for ornamental or aesthetic purposes.
4. An association of disgrace or notoriety with something; a stigma. See Synonyms at stain.
5. A branding iron.
6. A piece of burning or charred wood.
7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).
tr.v. brand·ed, brand·ing, brands
1. To mark with a hot iron, as to show ownership: branded the steer.
2. To provide with or publicize using a brand name or other readily recognized identifier: a line of cars branded with mythological names.
3. To consider or label as disgraceful or infamous; stigmatize: branded the deserters as cowards.
4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

[Middle English, torch, from Old English; see gwher- in Indo-European roots.]

brand′er n.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.branding - the act of stigmatizingbranding - the act of stigmatizing    
disapproval - the act of disapproving or condemning


[ˈbrændɪŋ] n [product] → branding m, marquage m
References in classic literature ?
Where the Opposition that has not hurled back the branding reproach of Communism, against the more advanced opposition parties, as well as against its reactionary adversaries?
and Mark Schumann, ABC, former global communications practice leader for the consulting firm Towers Perrin, give a compelling argument for the benefits of employer branding and present a structured approach to building your employer brand.
While its tagline "Building Wealth Through Property Since 1866," may not rank up their with branding legends such as Cocoa Cola's "It's The Real Thing," the philosophy is on a par with the powerhouses of the industry who have cornered the market not only through global dominance, but through clever and calculated use of branding as a marketing tool.
He explores the principles of successful branding in his book Building a Brand That Matters: Helping Colleges and Universities Capitalize on the Four Essential Elements of a Brock-Buster Brand, available from Strategy Publishing (www.
To assist in the branding initiative, USDA Rural Development conducted a "request for proposal" review from marketing and communications agencies across the country.
Difficult to quantify but now acknowledged as a key determiner of a corporation's profitability, brands and branding have gravitated to the top of the business agenda.
Bob Jasper, president of Marketing Horizons, says John Deere is a perfect example of the importance of solid branding.
Branding is a process for distinguishing one product from another (brand positioning) and the features that enable stakeholders to choose one product over another (brand personality), At a corporate level, features that enable a customer (or employee or investor) to choose one organisation over another include a wide range of factors, from product value and quality to financial security, customer care and an organisation's ethics record.
Timon: Probably the most difficult thing in branding is keeping it alive.
They know that branding doesn't stop once the sale is made.