creates a limited selection of its own packaged foods and consumer staples and sells them to people online.
, an online grocery retailer, was launched in July, offering shoppers a range of generics--including snacks, beverages, cleaning supplies and beauty products--for $3 each.
Relying on a one-way brandless
system of traditional communication in newsletters, forms and static websites is obsolete.
, a venture capital-backed, Silicon Valley, CA-based company formed by Tina Sharkey, co-founder of iVillage, and Ido Leffler, co-founder of Yes To, shares a similarly pared-down (albeit more colorful) package design and price philosophy.
New e-commerce retailer Brandless
has followed suit, also allowing for values-based shopping.
UP to 300,000 British smokers will kick their habit if the new brandless
packaging has the same effect it had in Australia.
The paucity of academic research stems from the challenges of conducting public/consumer opinion, and official state policy contends that consumer wants and needs are satisfied by either a series of generic and Cuban-made brands, or by independent entrepreneurs who provide brandless
products and services.
packs of cigarettes are 'more medical-looking'
24) Conversely, so-called brandless
companies--which make generic goods or sell primarily to other businesses--do not depend for sales on public goodwill and so will be less susceptible to pressures from consumers.
Kenwood, Local: Asatron VCD Toshiba Toshiba Crystal Phillips Samsung Sanken Kenwood Phillips Advante Aiwa Sanex LG KCL Daewoo Fuj itec Okaido Bluesky DVD Pioneer Philips Crystal Philips Toshiba Takashima Toshiba Sony KCL Sony Samsung Vima Panasonic Aiwa Advante Panasonic Bluesky Kenwood MINI Sony Aiwa Sanex, brandless
COMPO Kenwood Kenwood products.
are identified with the maverick, or brandless
, cattle that occasionally
Editor-in-chief Terence Cosgrave said: "The discounters have managed to maintain a brandless
business but for the vast majority of retailers in Ireland, the brands in Checkout's Top 100 are essential.