buildup

build·up also build-up  (bldp)

n.

1. The act or process of amassing or increasing: a military buildup; a buildup of tension during the strike.

2. The result of building up: a pipe clogged by rust buildup.

3.

a. Widely favorable publicity, especially by a systematic campaign: The new movie was given a tremendous buildup in the media.

b. Extravagant praise.

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The process of attaining prescribed strength of units and prescribed levels of vehicles, equipment, stores, and supplies. Also may be applied to the means of accomplishing this process.

Thesaurus

Noun	1.	buildup - the act of building up an accumulation; "I envied his rapid buildup of assets"; "a military buildup in preparation for the invasion" accrual, accruement, accumulation - the act of accumulating deposition, deposit - the act of putting something somewhere
	2.	buildup - the result of the process of accumulation; "the buildup of leaves blocked the drain pipes" accretion, accumulation - an increase by natural growth or addition
	3.	buildup - highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup" promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"