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| Since January, the MRC's PPM audit committee members (who include television and radio broadcasters, cablecasters, advertisers, advertising agencies and industry trade associations) reviewed and discussed the audit findings; asked questions and gathered responses from Arbitron on a number of issues. The sixteen units include: automotive (Jobber News, Body shop); communications (Broadcaster, Cablecaster, newmedia. The Media Rating Council (MRC) is a nonprofit industry association whose members consist of the blue chip companies of our industry, including television and radio broadcasters, cablecasters, print organizations, advertisers, Internet organizations, advertising agencies and industry trade associations. |
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