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call letters

   Also found in: Wikipedia 0.18 sec.
call letters
pl.n.
The identifying code letters or numbers of a radio or television transmitting station, assigned by a regulatory body. Also called call sign.
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Nashville was not always synonymous with Country Music, especially in the early 1920's when Edwin Craig started WSM as a way to advertise for its owner National Life and Accident Insurance Company (taking its call letters from the company's slogan: "We Shield Millions").
The Grand Ole Opry: The Making of an American Icon by Banister, Eric / Reviewer's Bookwatch
In its first foray into a major market, Styles Media Group revived the KDAY call letters for its new property--harking back to the 1980s when KDAY was the first around-the-clock rap station in the United States.
Out of style? by Nash, James / Los Angeles Business Journal
Simulcasting under the legendary KKGO call letters, the two AM stations spin an adult standards format dubbed ``Unforgettable,'' which means Mathis, Sinatra, Fitzgerald and Bennett.
THE BUZZ by Daily News (Los Angeles, CA)
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