catchline


Also found in: Wikipedia.

catchline

(ˈkætʃˌlaɪn)
n
a slogan, esp one used in a political or advertising campaign
Translations
References in periodicals archive ?
That was the catchline from the organisers of Youth Lead the Challenge (YLC) programme, to reach out to students in the age-group of 15-19 years in the country.
Phrasing the catchline for the noodles as ' Jhat pat pakao, aur befikr khao ,' the yoga guru claimed it will have ' no added MSG and lead'.
Cineworld show an advertisement for the England rugby side with the catchline "follow the rose".
She spoke to guests at the Business Exchange about how a brand was more than a logo and catchline.
Cardi- is here - catchline 'e nearest capital city to London - as is Manchester, Birmingham and Glasgow.
GAA: FOOTBALL: O'Byrne Senior Cup Group D, Round 3 Dublin v DCU Today, kick-off 2pm BY PAUL KEANE THE Allianz League's catchline for their competition is 'Unexpect the expected' - but the phrase might sit better with this year's O'Byrne Cup.
He then gets the crowd to chant the party's catchline for the day, "Badlenge Dilli, Badlenge Bharat.
The catchline on the show was "I was fierce hungry, so I was".
Fly Buy Dubai', the catchline for this extraordinary experiment in airport retail has created a global branding with really no close competition.
HAT catchline "It's Taff at the Top" falls into the category of "I wish I'd thought of that one myself".
Three people complained the poster for the drink was misleading for using the word "nutritious" in the catchline, while one of them understood each 500ml bottle contained more than 30g of sugar.