catchword


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catch·word

 (kăch′wûrd′, kĕch′-)
n.
1. A well-known word or phrase, especially one that exemplifies a notion, class, or quality: "We're turned off by the label 'sexy' when used as a catchword for every new design" (Miriam Lang).
2. Printing
a. A guideword.
b. The first word of a page printed in the bottom right-hand corner of the preceding page.

catchword

(ˈkætʃˌwɜːd)
n
1. a word or phrase made temporarily popular, esp by a political campaign; slogan
2. (Printing, Lithography & Bookbinding) a word printed as a running head in a reference book
3. (Theatre) theatre an actor's cue to speak or enter
4. (Printing, Lithography & Bookbinding) the first word of a printed or typewritten page repeated at the bottom of the page preceding

catch•word

(ˈkætʃˌwɜrd)

n.
1. a memorable word repeated so often it becomes a slogan.
2. Also called headword, guide word. a word printed at the top of a page in a reference book indicating the first or last entry or article on that page.
[1720–30]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.catchword - a favorite saying of a sect or political groupcatchword - a favorite saying of a sect or political group
locution, saying, expression - a word or phrase that particular people use in particular situations; "pardon the expression"
catch phrase, catchphrase - a phrase that has become a catchword
mantra - a commonly repeated word or phrase; "she repeated `So pleased with how its going' at intervals like a mantra"
rallying cry, war cry, watchword, battle cry, cry - a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'"
2.catchword - a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page
word - a unit of language that native speakers can identify; "words are the blocks from which sentences are made"; "he hardly said ten words all morning"
Translations

catchword

[ˈkætʃwɜːd] N (= catch phrase) [of person] → muletilla f (Pol) → eslogan m (Typ) → reclamo m

catchword

[ˈkætʃˌwɜːd] nslogan m inv
References in classic literature ?
As to his ever making anything tolerable of them, nobody had the smallest idea of that except his mother; she, indeed, regretted that his part was not more considerable, and deferred coming over to Mansfield till they were forward enough in their rehearsal to comprehend all his scenes; but the others aspired at nothing beyond his remembering the catchword, and the first line of his speech, and being able to follow the prompter through the rest.
Art for art's sake is a vile catchword, but I confess it appeals to me.
All sorts of rough jests and catchwords were bandied about among them; and the story of the Diamond turned up again unexpectedly, in the form of a mischievous joke.
He did not know the catchwords which only need be said to excite a laugh.
Good taste and bad taste were only catchwords, garments of diverse cut; and music itself dissolved to a whisper through pine-trees, where the song is not distinguishable from the comic song.
And as I pushed my inquiries I discovered that he had disclosed himself to her as a by no means conventional revolutionist, contemptuous of catchwords, of theories, of men too.
Mothers seem to view military reform as a catchword for eliminating or reducing the period of conscription service; a view championed by some politicians.
It has been named Oumuamua, which sounds like a catchword Vic Reeves and Bob Mortimer might have invented.
A catchword that Sisi repeated at a recent inauguration of a fishery in Egypt.
If you allow a political catchword to go on and grow, you will awaken some day to find it standing over you, the arbiter of your destiny, against which you are powerless, as men are powerless against delusions.
PS5 Speed dating Circo in the Albert Dock invites anyone aged between 40 and 55 who is looking for love to have up to 25 three-minute dates in a safe environment where fun is the catchword for the evening.
He also hosted BBC2 quiz show Catchword for eight years.