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catchword

   Also found in: Legal, Encyclopedia, Wikipedia 0.01 sec.
catch·word  (kchwûrd, kch-)
n.
1.
a. A well-known word or phrase, especially one that exemplifies a notion, class, or quality: "We're turned off by the label 'sexy' when used as a catchword for every new design" (Miriam Lang).
b. A catchy name or slogan: "the top management of major corporations . . . busy coining catchwords for their new management concepts" (Japan Economic Journal).
2. Printing
a. A guideword.
b. The first word of a page printed in the bottom right-hand corner of the preceding page.

catchword [ˈkætʃˌwɜːd]
n
1. a word or phrase made temporarily popular, esp by a political campaign; slogan
2. (Communication Arts / Printing, Lithography & Bookbinding) a word printed as a running head in a reference book
3. (Performing Arts / Theatre) Theatre an actor's cue to speak or enter
4. (Communication Arts / Printing, Lithography & Bookbinding) the first word of a printed or typewritten page repeated at the bottom of the page preceding
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.catchword - a favorite saying of a sect or political groupcatchword - a favorite saying of a sect or political group
locution, saying, expression - a word or phrase that particular people use in particular situations; "pardon the expression"
catch phrase, catchphrase - a phrase that has become a catchword
mantra - a commonly repeated word or phrase; "she repeated `So pleased with how its going' at intervals like a mantra"
rallying cry, war cry, watchword, battle cry, cry - a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'"
2.catchword - a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page
word - a unit of language that native speakers can identify; "words are the blocks from which sentences are made"; "he hardly said ten words all morning"
Translations
catchword [ˈkætʃwɜːd] N (= catch phrase) [of person] → muletilla f (Pol) → eslogan m (Typ) → reclamo m
catchword [ˈkætʃˌwɜːd] nslogan m inv


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As to his ever making anything tolerable of them, nobody had the smallest idea of that except his mother; she, indeed, regretted that his part was not more considerable, and deferred coming over to Mansfield till they were forward enough in their rehearsal to comprehend all his scenes; but the others aspired at nothing beyond his remembering the catchword, and the first line of his speech, and being able to follow the prompter through the rest.
Art for art's sake is a vile catchword, but I confess it appeals to me.
All sorts of rough jests and catchwords were bandied about among them; and the story of the Diamond turned up again unexpectedly, in the form of a mischievous joke.
 
 
 
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