charm campaign


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Noun1.charm campaign - a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support
crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort"
References in periodicals archive ?
The La Veja scoop is thus a reminder of the objectives that underlie Zarif's Latin America charm campaign.
Mon-Fri ITV Widower Pierce's on-going charm campaign is clearly working, as he and Rhona enjoy a passionate secret snog.
Shadow chancellor Chris Leslie and shadow business secretary Chuka Umunna are to spend the summer touring firms around the country in a new charm campaign which recalls Labour's "prawn cocktail offensive" to win over business leaders in the 1990s.
It comes as Labour launched a concerted push to rebuild relations with business Shadow chancellor Chris Leslie and Shadow Business Secretary Chuka Umunna will spend the summer touring firms around the country in a new charm campaign which recalls Labour's "prawn cocktail offensive" to win over business leaders in the 1990s.