charm campaign


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Noun1.charm campaign - a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support
crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort"
References in periodicals archive ?
It comes as Labour launched a concerted push to rebuild relations with business Shadow chancellor Chris Leslie and Shadow Business Secretary Chuka Umunna will spend the summer touring firms around the country in a new charm campaign which recalls Labour's "prawn cocktail offensive" to win over business leaders in the 1990s.
Shadow chancellor Chris Leslie and shadow business secretary Chuka Umunna are to spend the summer touring firms around the country in a new charm campaign which recalls Labour's "prawn cocktail offensive" to win over business leaders in the 1990s.
The Alabama Department of Public Health and Alabama Comprehensive Cancer Control Coalition's Third Time's the Charm campaign reminds parents, pediatricians, family practice physicians and college students of the importance of completing the three-dose HPV vaccination.