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|Noun||1.||charm campaign - a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support|
crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort"