In an industry-first, Flash-based "Online2Mobile" ad units streamline the process for acquiring of mobile content by eliminating the need for consumers to enter their mobile carrier, device make and model, or having to click through
to a microsite; To begin downloading the Rogue advergame or wallpapers to their mobile handsets, consumers simply enter their mobile number directly into the ad unit and click "submit.
With it, you can tell what content [visitors] are looking at, how they move through the site, what marketing campaigns are most successful, how far they went, how many people click through
to admissions, how to optimize the number of admissions, how to streamline navigation, and even [how] to find out where people are dropping out of particular paths," adds Bratt.
We see MIX07 as THE event for web developers and designers, and we are delighted that iBloks innovation has delivered double digit click through
rates for our brand clients.
Thus inspired, they can click through
5% click through
rate from the imbedded Web link in SmarterChild to the online entry form on the Cheez-It(R) Web site http://www.