clicks and mortar


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clicks and mortar

adj
(Commerce) making use of traditional trading methods in conjunction with internet trading. Abbreviation: C & M
[C20: pun on bricks and mortar, with click referring to the computing sense]
References in periodicals archive ?
the clicks and mortar retailer of used (and new) CDs, DVDs, and VHS, has closed its first round of financing from leading northwest venture capital firms and strategic investors.
The bricks and mortar turned Clicks and Mortar company is restructuring operations, dropping products that weren't profitable enough and is targeting profitability by the end of year 2002.
Successfully Executing Clicks and Mortar Strategy for Their Clients