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clicks and mortar

   Also found in: Encyclopedia, Wikipedia 0.01 sec.
clicks and mortar
adj
(Business / Commerce) making use of traditional trading methods in conjunction with Internet trading Abbreviation C & M
[pun on bricks and mortar, with click referring to the computing sense]


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Do you recall the time, not really long ago, when your local cricket club store was the shopping mecca for all your cricket memorabilia and accessories Now ask any adolescent batter or a twenty-something cricket aficionado and they might turn up their collective noses at the idea of shopping at a clicks and mortar building Do you recall the time, not really long ago, when your local cricket club store was the shopping mecca for all your cricket memorabilia and accessories?
No longer are we reliant only on bricks and mortar, but ever more so on clicks and mortar as the dot coms integrate themselves into main stream, old-line business.
The internet can enhance your existing High Street brand, what people call clicks and mortar, or clicks and bricks.
 
 
 
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