This integration provides a simple tool for marketers to extract clickstream
data resident in Adobe Analytics system, creating new pathways for Adobe customers to combine clickstream
data with other data sources to provide insight for their companies.
We evaluate the developed method on two real world clickstream
data sources: a web shop and a university student records information system.
TELECOMWORLDWIRE-19 May 2008-Macrovision Solutions Corporation to collaborate with Sunflower Broadband on set-top box clickstream
measurement solution(C)1994-2008 M2 COMMUNICATIONS LTD http://www.
Balaji Padmanabhan of the Wharton School in Philadelphia and Yinghui Yang of the University of California, Davis are looking for ways to employ what they call clickstream
data--what a user clicks on and when--to verify Web site visitors' claimed identities and to prevent fraud online.
Map data, clickstream
data and text (see sidebar on page 11) all add up to richer, more informative business intelligence.
The NetTracker line analyzes visitors' clickstream
paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more.
Businesses are increasingly storing clickstream
data in massive data warehouses and mining it.
A study carried out by the company revealed that just 22% of online ad buyers make optimal use of clickstream
Palo Alto-based Angara also expects to win business from e-commerce, financial analysis and clickstream
Jump into the Clickstream
Only 3% of marketers are using clickstream
triggers often, while 78% report they seldom/never use them -- despite the fact that the PACE study showed that these communications lead to higher overall ROI and that clickstream
data is the best indicator of a consumer's future behavior.
Free Solution Integrates Clickstream
and Matching VoC Data Providing Marketers with Unprecedented Intelligence to Optimize Websites
During an eight month study of over two thousand home-based consumer Microsoft Windows PCs and several hundred home Apple Mac computers in the US, ClickStream
Technologies found Social Networking activity increased significantly while email usage remained flat.