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clickstream

   Also found in: Encyclopedia, Wikipedia 0.01 sec.
click·stream  (klkstrm)
n.
The sequence of links that are clicked on while browsing a website or series of websites.

clickstream [ˈklɪkˌstriːm]
n
(Business / Commerce) a record of the path taken by users through a website, enabling designers to access the use being made of their website

clickstream  (klkstrm)
The sequence of links that are clicked on while browsing a website or series of websites.
Translations
clickstream
n (Internet) → Clickstream m, zurückgelegter Weg auf einer Website


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The NetTracker line analyzes visitors' clickstream paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more.
Clickstream analysis and data mining are marketing processes that use analytical patterns to predict customer behavior based on the customer's previous interaction or activity with the system.
By combining online intelligence gleaned from actual clickstream data with demographic, lifestyle and transactional data from KnowledgeBase Marketing's AmeriLINK national consumer database, statistical analysts classified consumers into segments by determined consumers' e-involvement: their presence, relationships and transactions online, the amount of time a consumer spends online, their propensity to go to a password-protected site, and the likelihood they will make a purchase.
 
 
 
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