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column inch |
Also found in: Encyclopedia, Wikipedia, Hutchinson | 0.01 sec. |
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column inch n
(Communication Arts / Journalism & Publishing) a unit of measurement for advertising space, one inch deep and one column wide ThesaurusLegend: Synonyms Related Words Antonyms
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Alternately, the price per column inch would have to drop from $908 to $776--a 15 percent decrease--to hold the CPM steady at $129. He understands that our program has to fight and claw for every column inch of recognition, given that our school boasts 11 NCAA basketball titles, the last of which was won after our last Rose Bowl appearance in 1994. LatinClips Metrics is the company's flagship analysis service and is complemented by its original measurement tool - TrueVal - that calculates a story's value based on its actual size in comparison to the publication's advertising column inch cost. |
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