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commodify
(redirected from commodifiable)

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com·mod·i·fy  (k-md-f)
tr.v. com·mod·i·fied, com·mod·i·fy·ing, com·mod·i·fies
To turn into or treat as a commodity; make commercial: "Such music . . . commodifies the worst sorts of . . . stereotypes" (Michiko Kakutani).


com·modi·fia·ble adj.
com·modi·fi·cation (-f-kshn) n.
Translations
commodify [kəˈmɒdɪfaɪ] vttransformer en objet


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19) The work of being a celebrity, then,--of being a commodifiable "self"--is intrinsic to the gendered nature of consumer capitalism and of celebrity product.
But we do, because it's such a delicious fantasy, because it's commodifiable and pushed by expert PR agencies, and in some respects this is one of the most destructive features of the whole nutritionist project, graphically exemplified by figures such as Dr Gillian McKeith PhD.
As we have seen there are also different elements to caring; (38) physical labour is more commodifiable than emotional labour for instance (Guillari and Lewis 2005).
 
 
 
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