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commodification

   Also found in: Financial, Wikipedia 0.02 sec.
com·mod·i·fy  (k-md-f)
tr.v. com·mod·i·fied, com·mod·i·fy·ing, com·mod·i·fies
To turn into or treat as a commodity; make commercial: "Such music . . . commodifies the worst sorts of . . . stereotypes" (Michiko Kakutani).
[commodi(ty) + -fy.]
com·modi·fia·ble adj.
com·modi·fi·cation (-f-kshn) n.
commodification [kəˌmɒdɪfɪˈkeɪʃən]
n
the inappropriate treatment of something as if it can be acquired or marketed like other commodities the commodification of human life


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I especially liked the author's analyses of recent children's films, especially the discussion of Pocahontas and the commodification and "doctoring up" of history, and the demystification of childhood, adulthood, and consumerism in Toy Story.
Coining for Capital: Movies, Marketing, and the Transformation of ... by Mintz, Steven / Journal of Social History
As a firsthand account of the hugely successful commodification of things African, from all the well-known textile traditions to Kenyan nomadic jewelry, decorated gourds, and West African sculpture and their spectacular rebirth as (sometimes high, sometimes goofy) fashion, this book has no peer, With its compilation of hundreds of full-color, glossy images, it is an inestimable teaching resource and therefore worth far more than its hundred dollar-plus list price.
My Journey Through African Heritage by Kasfir, Sidney Littlefield / African Arts
There are a few too many rants against commodification, laundry lists of artifacts, and rhapsodic descriptions of the sights, textures, smells (and risks) of strolling through ruins.
Tim Edensor, Industrial Ruins: Space, Aesthetics, and Materiality by Leighninger, Robert / Journal of Sociology & Social Welfare
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