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comparative advertising

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comparative advertising
n
(Business / Marketing) a form of advertising in which a product is compared favourably with similar products on the market


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Under the regulations, advertising which misleads traders or comparative advertising (which is advertising that identifies a competitor or a competitor's product) that does not satisfy the conditions within the regulations is prohibited.
The ruling means companies can still sue for trademark infringement if the logo is used by a rival's ads, but only if the rival falls foul of comparative advertising regulations.
For online marketers, this is important, as the Act preserved the traditional free-market idea of comparative advertising.
 
 
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