comparative advertising


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comparative advertising

n
(Marketing) a form of advertising in which a product is compared favourably with similar products on the market
References in periodicals archive ?
Another change will affect business-to-business marketing, which will be regulated on a far tighter scale and misleading advertising will be made unlawful - with comparative advertising placed under increased scrutiny.
A trademark cannot be used without permission except in limited cases that relate to comparative advertising.
In a letter to retailers on 2 March, Birds Eye added these actions were "contrary to the Comparative Advertising Directive" and had "initiated legal action in the High Court".
In a ruling clarifying comparative advertising law, European judges said a company can use a competitor's trademark in a comparative advertisement, as long as there is no risk of consumers confusing the two brands.
The extent to which puffery, nondisclosure, comparative advertising, claim substantiation, and credit terms are considered by the Fair Trading Act is discussed in this section.
As the leading supplier in the wet shaver market, the filing says, Gillette is the principal target of Norelco's comparative advertising.
But what we didn't expect was the very positive reaction we've received for the directly comparative advertising campaign we developed to promote it.
With this also being one of the recommendations by the ASC, in its ruling, we have already adhered to the standards set by the Code on comparative advertising and most importantly adhered to the ruling given by the Committee; that provided for two options: that the advertisement be withdrawn from the mediums it is run on OR edited in a manner stated by the Committee.
He represents advertisers before the FTC's Bureau of Consumer Protection, and provides counsel on comparative advertising, endorsement, and claim substantiation issues.
Editorial includes explanations of the most important developments of the past year, including the recent crackdown on sweepstakes promotions, comparative advertising, and Internet advertising.
A vacation spot that has unique good features appears more attractive when those features are highlighted than when comparative advertising (our agency is better than another because.
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