A half century ago, Osgood, Suci, and Tannenbaum (1957) developed an ingenious and versatile method of measuring the connotative
meaning of concepts, abstract ideas, and attitudes.
However, we shall also need some definitions because they serve not only to provide clarity about the terminology used in what follows but also because, when unravelled or deconstructed, they offer connotative
meanings of the entities to which we shall be paying attention.
For example, the idea of a "priming" word is that it sets into action in the mind of the reader strings of connotative
possibilities, some more shared than others, but the "shared" territory is where the action of the poem is.
Miller, addressing homosexual connotation in the visual medium of Alfred Hitchcock's Rope (1948), makes a useful general case for the essentially connotative
work of sexual punning, and of innuendo more generally:
Is there some connotative
significance to the tunings (i.
The scene seems to be concerned merely with the surface of things, but that surface actually harbors impressive connotative
However, destiny does not explain the Asante dual connotative
In addition, Bystydzienska discusses a problem all foreign translations have, the inability to render some English words accurately because of their multivalent connotative
Among the connotative
codes, Danesi and Perron identify the emotive code as a subcategory of the connotative
Particularly after Wordsworth--in a stale review of whose most famous prose beauties Poovey locates the advent of a "Romantic Model of Literary value" (285)--Literature prizes connotative
over denotative language; it defers reference to any standard of value based in the marketplace; and instead it cultivates an internally-oriented "formal" space of fictive associations, one based on a reading practice of mental tagging and constant cross-reference, the value form of delay, which leads to the demand for rereading that teachers invariably associate with "good" books.
Once the connotative
lens is established, McDowell traces the Force through the myriad religions it seemingly resembles.
It is the stress on showing, the connotative
element of language that prevails in modernity and in contemporary thought.