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consumer research

   Also found in: Wikipedia 0.01 sec.
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Noun1.consumer research - marketing research that yields information about the motives and needs of different classes of consumers
market research, marketing research - research that gathers and analyzes information about the moving of good or services from producer to consumer


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00 Hardcover Routledge interpretive marketing research; 10 HF5415 Interpretive consumer research is typically an unstructured practice with few preconceptions.
The company is now integrating these methods and media as a fixed component of its existing market and consumer research infrastructure.
Terms like the "nag factor" or ads where cartoon characters promote anything from junk food to family vacations may be all too familiar, but this video sheds new light on the latest in emerging consumer research techniques.
 
 
 
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