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consumer research

   Also found in: Wikipedia 0.10 sec.
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Noun1.consumer research - marketing research that yields information about the motives and needs of different classes of consumers
market research, marketing research - research that gathers and analyzes information about the moving of good or services from producer to consumer
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OTX, a consumer research and consulting firm, has named David Shanker chief operating officer and promoted Bruce Friend to president of media and entertainment insights.
OTX by Los Angeles Business Journal
which conducts all brand, programming and production, merchandising, public affairs, online, and other corporate consumer research.
Nickelodeon Networks by Black Enterprise
The sample was selected from among 700,000 respondents recruited by NPD to participate in various consumer research studies.
FOR THE RECORD by Daily News (Los Angeles, CA)
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