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content analysis

   Also found in: Medical, Encyclopedia, Wikipedia 0.02 sec.
con·tent analysis  (kntnt)
n.
A systematic analysis of the content rather than the structure of a communication, such as a written work, speech, or film, including the study of thematic and symbolic elements to determine the objective or meaning of the communication.


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Content analysis is a highly flexible research method that has been widely used in library and information science (LIS) studies with varying research goals and objectives.
Following several years of study and trial in the advertising industry, Jody Moxham created an analytical system of content analysis that determines what will be communicated, how persuasive the message is, and whether the advertising objectives are likely to be met.
The content analysis was based on content, authorship, and institutional affiliation.
 
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