And just in case anybody thought the enormous discord between boxing's top two promotional companies had abated, Schaefer said this weekend might not be the last time they counterprogram
each other in Las Vegas.
We have to counterprogram
, so we went after [black] talent in a big way," Mike Sullivan, UPN Entertainment's president, told Entertainment Weekly last summer.
Distributors who wanted to counterprogram
couldn't have done so without exhibitors willing to take their product.
BUG BITE: Lionsgate has made the bold decision to counterprogram
the trio of blockbusters by opening a horror flick called "Bug" starring Ashley Judd in 1,661 theaters.
And with the school vacation running in late July and throughout August, there will also be opportunities to counterprogram
with family fare.
Fantasy baseball meets "Big Brother" in Hindilingo channel India TV's effort to counterprogram
the ongoing Intl.