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counterprogram

   Also found in: Wikipedia 0.01 sec.
coun·ter·pro·gram  (kountr-prgrm, -grm)
v. coun·ter·pro·grammed or coun·ter·pro·gramed, coun·ter·pro·gram·ming or coun·ter·pro·gram·ing, coun·ter·pro·grams
tr.v.
To schedule (a television or radio program) so as to compete or contrast with a program broadcast simultaneously on another station.
intr.v.
To engage in such scheduling.
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We have to counterprogram, so we went after [black] talent in a big way," Mike Sullivan, UPN Entertainment's president, told Entertainment Weekly last summer.
The problem with black T.V by McKissack, Fredrick / The Progressive
Distributors who wanted to counterprogram couldn't have done so without exhibitors willing to take their product.
Niche players by Oliver, Charles / Reason
``What you try to do when you counterprogram is try to play to your competition's weakness, though it may be hard to find.
'ABOUT A BOY' REFLECTS NICHE MARKETING SUCCESS by Daily News (Los Angeles, CA)
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